I like articles like this, because I think they tend to look at games with a different perspective. This particular subject is something I've thought a little about, because I don't really buy the "games have to be fun" sort of mindset, as it doesn't seem to mesh with other activities very well. I think the best example that comes to mind at the moment is climbing Mount Everest. I haven't done it, but there was recently a commercial on the Discovery Channel for a new show about some people making the trek to the top. I just remember part of the commercial being a person saying something like (and I grossly paraphrase), "This is hard, it isn't fun. Don't do this expecting to enjoy it." Yet, people do it. I can only imagine that people want to do this sort of thing because, despite misery and pain, it is a valued experience. That, then, is what I'd like to see games trying to create: valued experiences. Being fun is okay, but it often gets forgotten, and you just need to get the next bit of fun to keep you going. If you create an experience (in a book, lecture, film, sport, game, or anything) that goes beyond simple fun to give you something you really value, then I think that is always going to be more laudable.