World's Craziest Xylophone Used In New Smartphone Ad

vansau

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May 25, 2010
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World's Craziest Xylophone Used In New Smartphone Ad


It's like a Rube Goldberg machine and a xylophone had a baby in the woods ...

At some point in their educational careers, most middle schoolers (at least in the United States) end up getting assigned to create a <a href=http://en.wikipedia.org/wiki/Rube_Goldberg_machine>Rube Goldberg machine. And, for the most part, nobody bothers to construct them after that. However, every now and then, someone comes along and makes a Rube Goldberg-esque creation that is really pretty amazing, like the one on display here.

As you can see (but only at the very end of the video), the two-minute film is actually a commercial for the new Sharp Touch Wood SH-08C smartphone. The phone is being sold by Japanese mobile phone operator NTT docomoco. Until then, the (enormous) homemade xylophone in the middle of a tranquil forest plays Bach's Cantata 147, "Jesu Joy of Man's Desiring" as a small wooden ball rolls down its bars.

The phone, it turns out, is available only in limited supplies. NTT docomoco has announced that it'll only be selling 15,000 of the SH-08C, which it turns out is due to the wood used in the phone itself.

According to Geek:

From what I was able to deduce from NTT docomo's product page, which is available only in Japanese, the colors of each phone varies by the wood's grain. The number of phones is limited because it's difficult to mass produce the wood that comes from the cypress tree in Shimanto, Japan.

The phone does look pretty nice, but this commercial is simply lovely. It seems safe to assume that supplies won't last long.

Source: Geek

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SomeLameStuff

What type of steak are you?
Apr 26, 2009
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That, is one awesome commercial. If only more commercials used Rube Goldberg machines.
 

Logic 0

New member
Aug 28, 2009
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I don't question why they did it I question how something this awesome makes me want a smartphone.
 

Miles000

is most likly drunk righyt noiw!
Apr 18, 2010
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Speaking as a percussionist this would have been epic at school.

Actually its epic no matter what. I want to build one now.
 

Futurenerd

The Man With the Golden Bun
Oct 28, 2009
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Until the end I thought it was beautiful. I was very very disappointed that it was just an ad.
 

Hectix777

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Feb 26, 2011
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Hahahaha touch wood... Awesome xylophone, sounds like some kinda highschool band tryout étude need to find out what it is.
 

Phlakes

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Mar 25, 2010
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I always think I'm hearing Pallet Town in there.

Been playing it too much.

Also epic lolz at "TOUCH WOOD". I don't want to say it. It's so immature. But really. TOUCH WOOD. You can't expect me to leave it.
 

justnotcricket

Echappe, retire, sous sus PANIC!
Apr 24, 2008
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Ah, I love it when people make stuff like this =) Like that other Japanese dude who makes ocarinas out of everything. Like carrots. And they sound awesome, just like this =)
 

Numachuka

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Sep 3, 2010
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Futurenerd said:
Until the end I thought it was beautiful. I was very very disappointed that it was just an ad.
"World's Craziest Xylophone Used In New Smartphone Ad"
...What did you expect?
 

David Bray

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Jan 8, 2010
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I've been thinking of touching wood all morning

HI-OHHH

This was really cool but it was a bit disappointing when it went flat for a minute in the middle
 

Heart of Darkness

The final days of His Trolliness
Jul 1, 2009
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It's not exactly an interesting commercial to watch, but the idea behind it is cool. How they managed to replicate the xylophone rolls was a pretty creative idea, too.
 

Torrasque

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From what I was able to deduce from NTT docomo's product page, which is available only in Japanese, the colors of each phone varies by the wood's grain. The number of phones is limited because it's difficult to mass produce the wood that comes from the cypress tree in Shimanto, Japan.
NOOOOOOOO /cry
Makes me wish I had tried harder in my Japanese class =(
 

Distorted Stu

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Sep 22, 2009
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I watched that with a huge smile ont he face all the way throught, until i seen the phone and was liek "well, that ruined it"

Also, that forest is beautiful.
 

Quaxar

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Sep 21, 2009
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Rube Goldberg machines are fun. That guy must make a damn lot of money!
Need a supporting engineer, Mister Goldberg?
 

Scarim Coral

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Oct 29, 2010
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I wonder how many takes they had to do? Also I found it quite funny that the back of that phone got a funny face on it.