Activision CEO: People Like Sequels

May 28, 2009
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I find it comical (or faintly disturbing) that Bobby looks very similar to Tony Blair, who is the very essence of evil. The Chairman of Activision looks like Tony Blair, and doesn't care about what he's doing so long as he has power, also like Mr. Blair (Britain's previous Prime Minister to all those not in the know). Conclusion: Super Evil. Someone get rid of this guy!
 

KingPiccolOwned

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Jan 12, 2009
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sneakypenguin said:
Jackpot said:
he can fuck off with that shit.

consumers want sequels, gaming hobbyists don't. there is a difference.
And the hobbyist are a minority... Plus I'm sure hobbyist will be playing COD MW2, god of war 3, MGS(whatever) and all that jazz.
I won't be, at least not Modern Warfare 2. Don't say I am not serious and that I'll just break and get it anyways, because I won't. There's plenty of other great games out there that I don't need that. Like Brutal Legend :D.
 

Pendragon9

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Apr 26, 2009
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It doesn't give you a license to whore out the franchise, Mr. Kotick. You better give us innovation or new IPs.
 

KingPiccolOwned

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HardRockSamurai said:
I think the formula goes something like this.

BAD GAME = Boo!

GOOD SEQUEL TO BAD GAME = Yay!

GOOD GAME = Yay!

GOOD SEQUEL TO GOOD GAME = Stop ruining original IPs by giving them sequels. Boo!

BAD SEQUEL TO GOOD GAME = Meh, I never liked the first game anyway.
What about a better sequel to good game?
 

Jumplion

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Mar 10, 2008
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This is one of the very few times Kotick is right, but at the same time he's wrong.

He's right, people do like sequels, so long as they keep it fresh an innovative. There are some exceptions, people just buy the sequel because the first one was great, ect..... but people do like sequels.

I think a good balance between new IPs and rehashed shit sequels is needed, because if there are too many sequels and not enough new ideas then we'd be starved for anything.
 

ChromeAlchemist

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Aug 21, 2008
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NeutralDrow said:
ChromeAlchemist said:
NeutralDrow said:
I've been on the Escapist long enough to pick up that I should hate this guy, whoever he is, but I do agree with him.

For his part, however, Kotick says people like sequels and that it's quite possible to break new ground within their boundaries. "A small segment of very vocal gamers say everything has to be new and different every year," he told The Economist. "Actually, people are happy with existing franchises, provided you innovate within them."
Especially this. I've also been on the Escapist long enough to notice that group that he's referring to, not to mention sequel (or prequel) games that surpassed their originals.
The fact that established franchises are well received, and innovation is more accepted within those established franchises is no secret though, people are in their comfort zones with a tried and true formula. However it's no excuse to have that as a reason not to bring out original IPs.

If all I gave you was steak with different sauces and spices each day, chances are you'll be satisfied, but it doesn't mean you might not want a different dish altogether if I asked you, right?
I doubt I would object, of course, but I'm not sure that metaphor is entirely appropriate. After all, how many IPs have there been by now with tremendously fun sequels? I wouldn't think describing, say, Metroid, Devil May Cry, and Wizardry VI as all being steaks with different herbs and spices really works. I'd probably describe Wizardry (or rather, Wizardry VIII) as a steak, Metroid as scalloped potatoes, and DMC as curry. I've not had breakfast, yet, as you can probably tell.

Then again, perhaps I'm just reacting to the unbelievable stupidity I've encountered over the past five months. I'm still of the opinion that originality is overrated, and I've seen far too much hate for franchise games not to get my hackles up...especially when people mix up "franchises" and "sequels" (I still have the question "When will Final Fantasy end" rattling around in my brain, lowering my opinion of people).
Bah, that metaphor was sketchy to begin with, I was actually sitting there for about thirty seconds wondering if I should click the post button or not. Do understand though that I do think originality is overrated in a sense. Just because something isn't original, it doesn't make it stale. The Zelda argument is what grinds my scat to a fine powder though.

Amnestic said:
Then again, perhaps I'm just reacting to the unbelievable stupidity I've encountered over the past five months. I'm still of the opinion that originality is overrated, and I've seen far too much hate for franchise games not to get my hackles up...especially when people mix up "franchises" and "sequels" (I still have the question "When will Final Fantasy end" rattling around in my brain, lowering my opinion of people).
I'd like to amend that to "Originality for the sake of originality is overrated." Having innovative things in your game to improve it is awesome and can greatly heighten the experience. Doing something original just because it's original will generally leave a sour taste in the gamer's mouth because it's almost never pulled off well.
And I agree with this statement. I don't really have much else to add.
 

mhitman

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the reason people like sequels is because the first game was great. Whats the point of a sequel if they arent taking a chance in making a great original game
 

PedroSteckecilo

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Feb 7, 2008
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I get a little sick of all the Yahtzee Worshipper rhetoric on this site when it comes to sequels. I DO like them I look forward to them... up to a point I suppose.

Sometimes sequels give a set framework within which innovation can be achieved and can sometimes fully realize the potential of a series, a good example of this is Resident Evil 4 or Silent Hill 2, which take the basic premise of the original title and improve it.

Hell Call of Duty 4 is a great example, refining a gameplay style and storytelling technique to a razors edge and creating a brilliant title.
 

NeutralDrow

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Amnestic said:
Then again, perhaps I'm just reacting to the unbelievable stupidity I've encountered over the past five months. I'm still of the opinion that originality is overrated, and I've seen far too much hate for franchise games not to get my hackles up...especially when people mix up "franchises" and "sequels" (I still have the question "When will Final Fantasy end" rattling around in my brain, lowering my opinion of people).
I'd like to amend that to "Originality for the sake of originality is overrated." Having innovative things in your game to improve it is awesome and can greatly heighten the experience. Doing something original just because it's original will generally leave a sour taste in the gamer's mouth because it's almost never pulled off well.
That is it, pretty much. Strangely enough, it's almost exactly what that Activision guy is saying.

ChromeAlchemist said:
Bah, that metaphor was sketchy to begin with, I was actually sitting there for about thirty seconds wondering if I should click the post button or not. Do understand though that I do think originality is overrated in a sense. Just because something isn't original, it doesn't make it stale. The Zelda argument is what grinds my scat to a fine powder though.
Cool, we actually agree. I think I'm just used to exaggerating the point in reaction to others...
 

midpipps

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Feb 23, 2009
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Gah I wish this man would just shut up he just runs his mouth at the closes microphone he can find. Which makes me really sad to say that some of what he speaks is the truth.

Sequels can be great they can innovate, continue stories, change perspective even some really good ones can make you look at your experiences with the first game with a whole new perspective. I will also agree most gamers are more inclined to buy sequels of good games just based off the previous game experience which is not a bad thing. I know everyone complains about final fantasy in this area but what alot of people don't seem to realize is final fantasy is a new game with each number some are good some are bad but if you sit down and play them they all have little differences and different stories/settings it is basically making a new game without renaming it which I think is why it has lasted for so long.

On the other hand there is also a big argument for new IP's (I am not talking about rehashes with different game name and slightly different characters I am talking actual new IP's with some different gameplay or story or some trait that sets it apart) These are the games that keep me playing changing play style or interaction or something as simple as just starting a new story that completely grabs you and pulls you in. Some bomb but some are great and can give you an all new area to make sequels so maybe you can space out the sequels a little more and give more time for making improvements in the sequels.
 

Jack and Calumon

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Dec 29, 2008
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YOU DEMON!

The Power of Gaming compells you! May the shrewd marketting devil release you from his satanic grip!

All in all, Activision officially is an humungous cash cow, and are the new old EA. The New EA I can respect, they are learning that profit isn't everything, just most of it, but making good games is great too!
Well done EA.
Damn You Activision!
 

Fozzo

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Apr 15, 2009
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A lot of people seem to say 'He's right, sequels are good' but overall I'm certain that the majority of gamers (that's people like us, not the house-bound mother wii player) love to see new, fresh games. Of course I'm going to play MW2 but it doesn't mean I prefer it to new things like LBP and Fat Princess. I for one am looking forward to new games such as APB and MAG over the 'sequel to the sequel of a game you liked' stuff that's flooding the market.
 

Broken Orange

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Apr 14, 2009
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As long as the games add something new to the mix, and i will be happy to buy sequels. But new IP's are a risk. for example, I bought both army of two and [prototype] within the first week and I was sorely disappointed. But i had a blast with gears of war 2.
 

samsonguy920

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Mar 24, 2009
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What gives me the creeps this time around about this guy is his open statement of having his eye on WoW...just makes me think he's gonna stick his hands in it and muck it up, then blame it on Blizzard and shut them down. As the great Yahtzee said, 'Dont stick your dick in a pudding, true it remains a pudding but everyone knows you stuck your dick in it!'
 

Doug

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Cousin_IT said:
Gamers are alot more conservative then they like to admit
Sadly true, as Pyschonauts failure shows - Although I still know this guy is satan's right hand man.
 

dekkarax

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Apr 3, 2008
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That sad thing is, he has a point.
People are more likely to buy sequels; and that probably won't change until new IPs vastly outnumber sequels.
 

scotth266

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Jan 10, 2009
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Kotick speaks common sense. People are too quick to demonize him: sure, he may be focused on the business side of things, but that doesn't make him a bad guy: just someone DOING HIS JOB.

He's the head of a company, one which needs to profit from it's product... and what's the best way to do that? SEQUELS. New IPs can easily become big failures, and Activision (just like any other company) can't be putting out duds all the time.