Ah... eh... ar...
Wow. Just wow.
ACTIVISION is a corporate body that has zero influence on the actual development process. Any time any similar entity attempts to influence development, infinity ward happens. Yes, your little commissioned action series set in various theaters of warfare, that drew heavily from war movies and series of every sort made a lot of money. It is not, however, unique, innovative, revolutionizing, culturally important, meaningful, or anything else someone could argue star wars was. Also, its best to keep your worthless mouth shut if the entirety of your company's possible positive contribution to development is to put up the money (that isn't even your's) and step the fuck out of the way.
CoD purest mediocrity with a ton of marketing. If infinity ward still existed and said something like this, whatever, believe in your product. Activision hasn't developed a game in decades. Before their name became associated with blizzard, I'd forgotten they'd even existed. I caught myself wondering, every so often, "what happened to them, their name used to be attached so some... well... pretty mediocre to terrible movie tie-in games."
Activision is a middle manager. It has no power, money, or influence of it's own. Its simply an intermediary body so vivendi doesn't have to hire more people to manage their various development houses. It's only function is to be the company to blame if something goes wrong. Its to the point where I can understand why Kotick is such a dick. Its hard job being positioned between between several larger and more important entities who all know how completely worthless you are.