Tenmar said:
I just want to say that I and my brother called it!
We were right that since the merger between activision and blizzard that Blizzard needed to show the shareholders of activision that the merger was profitable. This means that Blizzard is now being pressured by the publisher model to release video games instead of their method of "The game is ready when it is ready" model. Currently since the merger Blizzard hasn't released a single game that affected their quarterly reports. While Blizzard has made money for activision via subscriptions the proof to show that merging with Blizzard as a good idea is not there because without a product selling there is no need to be merged with a company.
This is going to be a make or break moment for Blizzard and Activision and their shareholders to see if the merger will last. We will see if the shareholders will want to pressure activision to break off the merger if Blizzard doesn't produce a game. Or will Blizzard give in and follow the activision model and give dates to creating their games.
For those dissenters saying WOTLK. That was done before the merger between the two companies so aside from the monthly subscriptions like I mentioned that made activision hand over fist in cash; Blizzard still has yet to release a product to merit the merger for sharesholders.
Wasn't the merger Vivendi and Activision, but Blizzards name was used as they are the big name . I'm certain there is info somewhere that points out the publisher only gets the money from the box sales and not from the subs, but as I cannot find it atm I'll have to get back on that one. Anyways WoW earns blizzard enough money regardless and they are that high profile a developer that they can effectively ignore activisions pressuring. As Alone Disciple said SC2 and blizzard will net activision a LOT of money over the next few years, all they have to do is sit on their hands and leave them well alone.
Edit: Digging around a bit I was able to find that Activision is not blizzards publisher, Blizzard is its OWN publisher, which means that beyond financial support for workers etc and money upfront for developing new games. And going back to my previous post about the amount of money that blizzard earns from WoW, then they must be in the enviable position for a developer of being able to finance their own games.