EGADS! Business? In gaming? BLASPHEMY!
Seriously, even the so-called 'good guys' (Rare, Naughty Dog, EPIC) are in it for the money to some extent. Gaming is a business, just like music, just like cinema; so I don't understand why Activision shouldn't be allowed to treat it as such.
Tell you what, you guys stop buying the shitty ports and 5-minute wonders, and they'll stop producing them. The joy of a sector so heavily influenced by spreadsheets is that you really can vote with your wallet- a welcome counterbalance to any auteurs parading around with full creative license.
Empathise with Activision, one of your key design teams is about to be gutted and moved over to a competitor: would you stand back and let this happen? I speak for myself when I say HELL NO.
Besides, we have a full legal system designed to root out the exact nature of events, which is currently in the process of doing exactly that. Lets save the mob lynching until we've got a mugshot of the villain, yes?