John Funk said:
You handwaved it earlier, ignoring that it was the actual crux of the matter.
No it isn't. There are three points to that rule. The Atari case had one, the Activision case had all three. Both were decided towards, and on, the first point. Trademark ownership. That's decided by the American laws that state that trademarks that aren't aggressively challenged have a chance of losing their copyright.
That's why Activision aren't in the wrong on this. Yeah, you heard it here first.
It's an unreasonable expectation.
But it is a legal expectation.
Yes, after the success of MW2 one might have suspected that MW3 was coming, but IIRC this domain was purchased before then.
So, at that point, Activision should have either
a) Begun legal proceedings or
b) Begun financial proceedings.
They didn't do either. What they have done is used the trademark law to override the possession law. And the trademark law REQUIRES them to do that. Therefore setting up the framework, legal case and winner purely by who has the most dollars.
Which is what I said. Names have too much power. Regardless of who owns them.