Ads are they really worth it

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dangerousdave_42

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Sep 25, 2008
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with the almost ridiculous amount of money spent on tv ads movie ads and internet ads it does not make sense to me as a person for whom ads hold no appeal especially tv ads. In fact I am vastly more likely to try a product based on a friends recommendation then an ad. I was just wondering how you guys are affected by ads.
 

Robyrt

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Aug 1, 2008
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Say you are shopping in a grocery store.

1. Are you going to buy soap, or something else?
2. Are you more likely to buy store brand or name brand soap?
3. If it's name brand soap, will you go with a name you recognize or one you don't?

Running a good ad can help in all 3 of these areas. Friend recommendations are better than ads - but ads are still worth the money. In fact, they are way cheaper than paying your friends to recommend you soap!
 

Rusty Bucket

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Dec 2, 2008
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Even if an ad doesn't make you want to buy somehting, at least the company has let you know they exist. So yes, it's worth it. Plus, if you just got rid of advertising the economy will go to hell. More than it already has.
 

Lithran

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Sep 25, 2008
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Ads are always worth the money paid. They're the main way products get around the general population. A friends/other person's reccomendation is better than an ad but it won't be seen/heard by a large number of people at the same time.
 

Bowstring

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May 30, 2008
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Sometimes when I get annoyed by the continous reputation of certain adverts, I refuse to buy their products plainly out of spite and principal.

Yeah, that's right Maybelline. Maybe It's not Maybelline, maybe I AM actually born with it.
 

Syvari

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Aug 22, 2008
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It costs thousands of dollars to run a 30 second ad correct? I always wondered whether or not each individual ad was actually a loss of money for the company, especially when they run ads extremely often. What i mean is, if it costs $5000 to run one ad, are you really going to make $5000 profit just due to ad, especially since we just saw that same ad 3 minutes ago? It really perplexes me.
 

DannyDamage

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Aug 27, 2008
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Of course they're worth it. I don't agree with them, but they're worth it.

How many stupids do you think buy perfumes because some celeb skank bathes in the stuff and whores themselves out on a TV advert.

And to hit a few people personally; the shit games that (at least) 50% of this forum buy and then rave on about ONLY bought the games because of the adverts with all the shiny graphics and cut scenes and tits. The ad may as well consist of someone jingling a big rasp of multi-coloured keys saying "buy this buy this, it'll make you happy and trendy".

Same goes with films. Look on the DragonBall movie threads I tried to get through to people about. Even the bad trailers that made a bad looking film look worse are enough for some of you people to go and spend money on the damn thing. "I'm paying to see how bad it is" - this bullshit you spew makes it win/win for the advertisers.

So yes, for the people who use adverts, they're well worth it.

EDIT: If Apple Mac hadn't advertised the iPod so aggressively, general society would call portable MP3 players well, MP3 Players, and not just call them all iPods. Even if it's Creative, Sony or an MP3 Player that's actually useful for music and not just designed to make you look awesome.
 

Rusty Bucket

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Syvari said:
It costs thousands of dollars to run a 30 second ad correct? I always wondered whether or not each individual ad was actually a loss of money for the company, especially when they run ads extremely often. What i mean is, if it costs $5000 to run one ad, are you really going to make $5000 profit just due to ad, especially since we just saw that same ad 3 minutes ago? It really perplexes me.
Of course it's worth it. If it wasn't, they wouldn't do it. Simple really.
 

ffxfriek

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Apr 3, 2008
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Lithran said:
Ads are always worth the money paid. They're the main way products get around the general population. A friends/other person's reccomendation is better than an ad but it won't be seen/heard by a large number of people at the same time.
again someones takin the words from my mouth
 

itsnotyouitsme

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Dec 27, 2008
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I'm only slightly affected by them. I normally ignore them and continue killing zombie hordes. But the ones that make noise are really fuking annoying and some are fun to mess around with and some just have a hot girl with big knockers on it. But all in all most ads are a pointless waste of time except to give the website money.
 

ellimist337

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Sep 30, 2008
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You're probably affected more by them than you think. It all depends what you watch, because based on that, you're being targeted for specific items. For instance, I watch a ton of ESPN and sporting events. The vast majority of commercials I see are for beer, snacks, other kinds of food, and products that my demographic (upper teens to early 30's and even into later years) would have interest in (i.e. body sprays/deodorants, sports equipment, televisions/electronics, etc.) So, I'm a lot more likely to buy Budweiser or Miller, Doritos or Fritos, fast food if a burger looks good on TV, Axe body spray, etc just because that's what I see most, and that's what I see pictured as "quality," "normal," and, in many cases "sexy."
 

Playbahnosh

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dangerousdave_42 said:
...In fact I am vastly more likely to try a product based on a friends recommendation then an ad...
Well then, you will like undercover marketing (or stealth marketing). This is a marketing strategy when hired actors or just plain people with good social skills are paid to use certain goods in public, and promote them through non-intrusive ways. Maybe there is this DJ at a party, who throws some energy drinks into the crowd, saying "Wow, this stuff keeps me spinning all night, go try some" without sounding like an agent. Or there was this Samsung campaign, where they paid actors to roam the streets of cities and go up to people saying "would you take my picture, please?" and hand them a new camera phone, then praising the said phone detailing features n stuff, saying how much they liked it.

Simply put, undercover marketing is the thing where you don't know you are being marketed to.