Advertising in Games

[TheBadass]

There seems to be a bit of a division between gamers over a certain subject, one that features prominently in the industry we love so much: hype. Namely, media fueled hype which is not neccesarily based on realistic expectations for a game. I was reading David Jaffe's latest blog post, and he made the point that <url=http://criminalcrackdown.blogspot.com/2008/11/false-advertising.html>advertising games using trailers, like "Mad World" for Gears and "Breathe" for Prince of Persia, is dishonest if the feelings they evoke do not match what actually goes through players during the playing of said games.

So, Escapist, what's your opinion on this? Are these ads just perdy fanboy bait, trying to ensnare the gullible? And if so, what do you feel about that?

 

[Hunde Des Krieg]

Who... cares?

 

[Galletea]

Who can say what feelings a piece of music arouses anyway. Its a very subjective thing. Sometimes evoking the opposite of what the game involves adds more gravity to the advert, but I wouldn't call it dishonesty.

 

[NeedAUserName]

If they want do do it, let them...

 

[Sporadic]

Music can make different people feel different things... Example, my metal still pisses off my mother, it makes me happy though. lol

 

[Shadow Tyrant]

EDIT: Woah, wait. I read the OP totally wrong.

I don't think I have any opinion on this subject at the moment.

 

[Galletea]

After watching this, I find his argument to be rather flawed. The Mad World Gears trailer merely places emphasis on the surroundings in the game, rather than evoke feeling.

 

[xitel]

Well, I would say that the feelings a game arouses are extremely individual. Who can say that someone wasn't playing Gears of War and experienced the same feelings they did when they listened to Mad World? Or, they could be purposefully using contrasting music in the trailer on purpose, not to mislead people.