Assassin's Creed released footage of the whole first assassination, voluntarily. I think it did just fine. The difference is they got to control quality. Maybe there's a lesson there?
I suspect this is a weak (imo) attempt at viral cultivation, due to the main thrust of the story being that there's footage of an upcoming game available to watch on the net, only with a little spice because it's "kinda forbidden". If he really gave a shit about the quality, he'd OK releasing an official preview himself.
For everyone's edification (including my own), publishing portions of a work, especially if the publisher/reviewer feels it serves to communicate something about the work overall, is EXACTLY journalism. I suppose Siskel and Ebert should have never put clips in "Sneak Previews"? I've seen entire Game Informer AND LIFE stories that were nothing but other peoples pictures.
Also imo, but if there are story breaking spoilers in the first 10 minutes, you're doing it wrong.
I suspect this is a weak (imo) attempt at viral cultivation, due to the main thrust of the story being that there's footage of an upcoming game available to watch on the net, only with a little spice because it's "kinda forbidden". If he really gave a shit about the quality, he'd OK releasing an official preview himself.
For everyone's edification (including my own), publishing portions of a work, especially if the publisher/reviewer feels it serves to communicate something about the work overall, is EXACTLY journalism. I suppose Siskel and Ebert should have never put clips in "Sneak Previews"? I've seen entire Game Informer AND LIFE stories that were nothing but other peoples pictures.
Also imo, but if there are story breaking spoilers in the first 10 minutes, you're doing it wrong.