Hands off, Jobs. Seriously, stick with your bloody "i" prefix and call it the iStore if you want to get your protective panties in a bunch. If it was called the iStore (or something original, y'know?) and
then Amazon blatantly copied could I understand.
At the moment with the rise of smart phones that happen to all have
apps, nobody wants to overcomplicate things across users (Android, Apple, Microsoft, Blackberry) by throwing individual names that aren't even warranted or needed. Right now we're sitting at a happy medium where everything is pretty interchangeable and easy to communicate across large spans of different consumers. Apple users, for instance, would be confused as hell if an Android owner said they downloaded something off "The Grid." Well WTF is "The Grid?" Is it an app?
So either live in generic land or come up with your own "app store" name to (TM), just like "The Grid[footnote]"The Grid" is completely made up and up for the taking, by the way...[/footnote]."