thiosk said:
Its adorable that ATI is trying to smear Nvidia over physX being an unpopular format while simultaneously suggesting how important it is to be running DX11 RIGHT NOW.
PhysX being unpopular is entirely AGEIA/Nvidia's fault, for going from ridiculously proprietary, to somewhat less proprietary. If you want PhysX in more games, then make PhysX more widely implementable. At least with DX11, anyone who wants to can make a card, or a game, that is compatible with it, can. AGEIA made their silly "this card is way better than a graphics card, this couldn't possibly be done without a dedicated card" attempt, and failed, and Nvidia picked them up, and said "we managed to implement their fancy stuff in CUDA, but it couldn't possibly be done otherwise". There's nothing so special about CUDA that ATI couldn't implement PhysX directly into their setups, but Nvidia is grasping tightly to what they perceive as a competitive advantage. All the while, shooting PhysX in the foot. I think the biggest problem is that Nvidia is trying to profit off PhysX in too many ways: as a licensor of the physics engine to game developers, and as a bullet-point on their graphics cards. It only makes sense for game devs if a broad enough portion of the market can take advantage of it, and it only makes sense for buyers of video cards if enough games take advantage of it. If they'd pick one (and I think the licensing end is probably more easily profitable), they'd be far better off.
AMD/ATI taking advantage of Nvidia's GT300 yield problems, and using it to differentiate themselves from Nvidia? That just makes sense to me. I don't think it
matters all that much, but ATI has the single-chip performance crown for the moment, and they've got a broader feature set in terms of DirectX support. Wouldn't you be crowing about that, if you were in their shoes? I would also point out that unlike the 10-10.1 conversion, which Nvidia chose to stay out of (because it obviously wasn't worth bringing out a whole new chip to support), their current posturing on DX11 is entirely because they've got issues with their new cards. They're not choosing to remain with their current chip longer because DX11 isn't worth it. If anyone's the hypocrite, it's them.
EDIT: Disclaimer - Everything I just said was not sourced; this is just my understanding of the AGEIA/PhysX/Nvidia/CUDA situation based on articles I've read over the last few years. My interest in hardware minutiae fluctuates based on chronological proximity to a new computer purchase, so everything above, if it doesn't sound right to you, could probably use some fact-checking.