The main problem with this AOL marketing campaign was that when people had signed up to a 12 month contract, they invariably had 12 months of internet access to find a company that didn't suck donkey balls. 12 months to find out that there was a whole world of internet that wasn't slow with frequent disconnects, but in fact, reliable, enjoyable, fast and fun.
I'm speaking of AOL UK who, to be fair, WERE unbelievably shit, but then sold their UK arm to Carphone Whorehouse and actually managed to get worse.
I had to lie to my own parents to get them to let go of AOL, despite it being a bloody awful service, telling them that they'd get to keep their AOL email address (which is now spamming her new address, amusingly.) Even that wasn't enough, it was a high pressure sales call from an indian call centre that made my dad lose his rag, where they effectively told him that if he didn't sign up on the spot for a new 24 month contract he'd be cut off that day.
Hell, it might even have been a scam call and not from AOL, I don't care, I just know I've got my parents away from 'up to 1mb broadband' for £18 a month, to nearer 8mb from BE for £7.50, and it's far more reliable and doesn't come with a disc full of free shite to clog up their pc.