Well, the thread in question pretty much has all the info I've got:
Microsoft registerd the domains sony-microsoft.com and microsoft-sony.com
The next sentence I wrote explains why I started the thread: To ask for some theories.
There's something I wrote afterwards that pretty much states that while not having any kind of theory myself, I believe that there may be something interesting happening.
The Evil Avatar, by the way, and it is a gaming news site. There you have it. Oh, and please be a bit nicer next time you ask something. You may hurt someone's feelings with your patronizing speech
