Now, I can see Bobby Kotick as a dick here, but the CEO being a some sort of money grubbing corporate psycho should't really be a game breaker. It's one thing when the CEO of a company acts like you would expect a CEO to act, namely as a money grubbing corporate psycho, but to boycott an entire company, a collective of thousands of people, working hard to make the best products they can, simply because the guy waving the cattle prod is annoying? That's like refusing to tip the slaves that make your clothes because you hate the guy that whips them. Now the hate for EA, for the grievous atrocities their marketing department has perpetrated in the name of profit? The horrible crimes they have committed against all the artists in the medium, both working for them, and for other people, to say nothing of the ones to come in the future, that have rippling effects across the entire gaming medium and in the way the world views such a new and budding art form? THAT is more than enough reason to boycott a company.Things they've said and done (many through Bobby Kottick):
The whole [http://www.bit-tech.net/news/gaming/2010/03/05/activision-responds-to-infinity-ward-lawsui/1] Infinity Ward [http://www.gamesradar.com/xbox360/modern-warfare-2/news/kotick-infinity-ward-founders-may-never-be-productive-or-successful-again-feelings-are-hurt/a-20100927102253716065/g-20090326142018906090] debacle. [http://www.wired.com/gamelife/2010/12/activision-infinity-ward-lawsuit/]
Pushing for more titles which they can "exploit on an annual basis" [http://www.penny-arcade.com/2007/12/5/]
"I would raise game prices higher if I could" [http://www.destructoid.com/kotick-i-would-raise-game-prices-higher-if-i-could-143049.phtml]
Hinting at franchises like Call of Duty becoming subscription-based [http://ps3.ign.com/articles/106/1068433p1.html]
And the Escapists' own Shamus Young wrote a fine article on Kotick's failure as a CEO [http://www.escapistmagazine.com/articles/view/columns/experienced-points/8169-Experienced-Points-Age-of-Kotick.2]
P.S. I have been watching a LOT of Extra Credits tonight, so this might be a little exaggerated, but still, EA is starting to get on my nerves with their infuriatingly juvenile marketing tactics.