Is it just me or does this have a ring of strange sci-fi dystopian future about it where AIs and unremarkable men in clean suits run everything - up to and including the thoughts of those weaker-minded individuals - and put out adverts that are mostly very pale blue and white, and have a soothing woman's voice saying something like "Remember, you are important to us, so work hard and remain a valuable resource. Have a productive day". The Board of Directors would be the name of this evil super-corporation, and they would all sound like the Narrator from The Stanley Parable. Basically something like how the future in Romantically Apocalyptic started out.
But seriously, it does seem to be more of an analytical tool/software than anything that might have a say in whatever the board of directors would have a say in.