And what if they're selling to 15-18 year olds hmm?
Joking aside I see potential here. The 18+ rating is introduced, the 15+ rating removed, they spend a few years with gamers proving that an 18+ rating does not automatically equal psycho killers and another determined stab at a sensible rating system can be decided.
These things have to be taken one step at a time, and you have to meet the enemy halfway. Because like it or not they have the power, and at least this guy is trying to come to a compromise. Would it be so difficult to compromise, get your 18+ rating, and then continue the campaign once the dust has cleared?
The Australian ratings battle has been going on for a long time now. If it ended, even temporarily, and a new one was put in its place, then the arguments might get more sensible.