They charge that much because they get away with it. It's capitalism. If we don't want to pay such prices, the course of action is clear - we should buy fewer games, or seek out imports from overseas which are cheaper, even when you factor in shipping costs.
That's what I do - I get games from Overseas. Oh what's that? I'm hurting EB games!? Oh HEAVENS NO!
It's capitalism, bucko. If I can get it cheaper, legally, I will. I don't give a pile of horse manure if EB games "suffers" from its overpricing of games. 99 Dollars for Max Payne 3? No way, no how.
JB Hi-Fi are only marginally better. GAME were just as bad as EB, and they're gone. Surprisingly, you can very rarely find games, new releases even, selling for about 10 dollars cheaper at Big W, but that's only because they are clueless about how much EB are selling them for.
I get digital from overseas where possible, or I import. If any Gamestore owner or EB employee wants to complain - well, CAPITALISM. You live by capitalism, you die by capitalism. People like those who run Harvey Norman are quick to say "Capitalism" when it comes to defending their products, but when the competition gets tough and threatens their bottom line, they run screaming to Uncle Government, asking them to stop those "mean nasty" online stores that are ruining their gouging business.
As far as I'm concerned, I don't give a damn with whatever happens to EB or any of those other stores. They burnt whatever goodwill they had with me. I'm very quick to tell consumers to shut up about whinging, but I'm even quicker when companies do it, because hey - CAPITALISM.
EB have the legal right to charge 99 dollars for a new game. I have the right to say No, I'm not paying that price. Another online store offers it for 60, plus 5 for shipping.