You know, I should be dancing on the tables screaming at the top of my lungs, "IN YOUR FUCKING FACES, NON-PS3 OWNERS!" But I'm not. Why? Two reasons.
1] I'm not a fanboy. My brother is the idiot douchebag of the family.
2] Timed Exclusives are pointless. You have to build up your marketing to announce the first release and then you have to redo all your marketing ages later for the second release on everyone elses consoles. Or; you just do what Bethesda and Rockstar (with GTA IV DLC) and Activision do, and not even bother to advertise your second release. Just dump it on the stores and hope someone notices.
Timed Exclusives are only good for extreeeeeemely elitist fanboys who start petty arguments over their favourite console over one tiny little thing. The people who always, always lose out are the actual, honest-to-god gamers who just want to buy the DLC and play the gorram game!
At least it's only 1 week, so my 360 & PC playing friends (I'm a PS3 owner) won't be out in the dark for too long. EA appear to have learnt their lesson after the Rock Band 1 fiasco (6 months after NA release it comes to the UK... as a 6 month XBOX 360 exclusive! So I finally got to play it 1 whole year after it's release!).