coldalarm said:
GreatTeacherCAW said:
Taking the Bethesda approach, eh? Why not. I guess you don't become a mega powerful company by smiling at people.
I believe EA - and Bethesda in the Scrolls case - actually have little say in whether they contest the name or not. If they don't contest it then I believe it legally weakens the brand and leaves it open to contention.
I'm not a law expert by any means, but that explanation came up quite frequently in discussion of the Bethesda case. It's not EA being dicks, it's EA protecting and securing their copyrights/trademarks.
coldalarm is correct (more on that below).
The_root_of_all_evil said:
But we couldn't change the name because it was a licence we acquired."
...If the licence has already been acquired, how can EA sue? They should have blocked the licence at that point not after it had become successful unless...
Oh...they're douchebags that wanted in on it. Gotcha.
No, Slitherine acquired a license to a television series, something that EA can't touch, and turned it into a videogame, something that directly competes with EA (more on that below).
Cheshire the Cat said:
Fuck EA and fuck the dumb cunts who made it possible to copyright any word you damn well please.
Whole bunch of pathetic, money grubbing cunts should be lined up and shot. And yes, I mean that. I am not joking.
Cheshire, first, stop saying things you don't understand. One cannot "copyright any word you damn well please."
Second, if you're not joking, as you insist, I really hope you're arrested and thrown in jail for the rest of your life for jaywalking. Society could use more trademark trolls if that somehow results in less violence, but not vice versa.
Finally, everyone needs to stop saying "copyright". This is
not a copyright issue. This is a
trademark issue, which is a whole different can of beans. When a company registers a trademark, they have the right to use said trademark,
exclusively, within their industry. Anyone who, even unintentionally, tries to use a name that could cause confusion among customers as to what company created the trademarked work is infringing upon the first company's trademark.
This results in the somewhat ridiculous claims by Bethesda toward Mojang, but, in this case, EA is well within their rights to sue Slitherine's Battlefield Academy, which
sounds like a part of the Battlefield franchise (and it wouldn't be the first time a company hopped from FPS to RTS, or the other way around [Space Marine]).
If a company does
not protect their trademark, they become at risk for losing that trademark. For instance, Xerox almost lost their trademark on
Xerox because "xeroxing" a paper had become common usage. Kleenex is frequently in danger because people call all tissues "kleenex". Band Aid always reminds you to use Band Aid
brand bandages in an effort to prevent people from calling all bandages "band aids". Apparently Dumpster is a trademark of a company that makes mobile trash bins (I always thought they were just called "dumpsters", and I bet you did, too, if you're American). And these examples don't include corporate infringing. As soon as a company lets another infringe on their trademarks, they've essentially lost that trademark, which will quickly result in brand dilution.
Imagine walking into a store and seeing two dozen games with "Battlefield" in the title. What are the chances you'd pick up one published by EA, the rightful trademark owner? Not great. You'd probably accidentally pick up some crappy* game based on a BBC television series.
However, they only defend their trademarks within their own industry, which is why things like Battlefield Earth and BBC's original television show are uncontested. Actually, if EA wanted to make a movie based on the Battlefield franchise, they'd probably have to license the name from whoever owns the Battlefield Earth license.
*I don't really know anything about the Slitherine game. Just making a point.