First thing, watch it!
Now let's talk about it.
This video blows me away, it delivers in one minute and thirty seconds a stronger emotional message then most of the two hour movies I've seen lately. It manages to take a known situation and wrap it in a new visual and story. It is as precise and efficent a piece of video art as I have ever seen and by the way, it might also save your life.
I'm a designer and watching this video inspires me. The creator of this commerical was a given a brief ( a request for a product by a client ) for a product we've all seen a thousand times. He could have made another lazy, stupid, inefficent shock ad, where we see some crying kids and blood on the highway; He didn't.
This creator deals in this little ad with so many factors it's amazing. The fact that the man looks away from the road to his family while driving will strike familiar to any driver with a family. It's a mistake we make all the time, mostly with no reprecussions, sometimes with a little scare, but at other times with major implications. Already this ad has establisihed a connection to the real world and to a driving mistakes most people make and are aware of. The first emotional block of - "That accident will never happen to me" Is elegantly side stepped with refrecne to a familiar situation many people have been in.
The looks of fright on the little girls face is a master stroke, many of us are cavalier about our own lives in ways we will never be with the life of another. Bolstered on by a reckless sense of invincibility, nowhere is this as easily punctuared as by the simple question "But what about your familiy?". Implanting the knowledge that your mistake could have implications beyond your own safety and impacting on your loved ones is a powerfull reminder of the reality of our lives and thier fragility.
The hug - Now this is simply pure genius graphic design. Taking the seat belt and transforming it into the warm hug of your child and wife, is genius. It reassociates what can be an hinderance and annoyance with the warmest feeling imaginable to a family man. I can not say this enough, it is pure genius. The ability to take something we know so well, and is such an overlooked part of our lives like the seat-belt and giving it a new, favorable, prespective is the highest form of graphic design. To do it for a good cause is the highest form of design virtue, creating a better world through the design.
I can go on and on about the graphical elements, the music, the pacing, the excellent typography at the end, but I think you get the picture.
Two more things.First, this video makes me want to be a better designer. To create, to communicate, to touch peoples hearts like this video touched mine. To take an obvious task and create the most amazing result. To blow people away, To maybe save thier lives.
Second. Embrace life, wear a seatbelt.
EDIT:
I would like to hear what people who see this who have no wife and kids think about it as opposed to people who are married. So please add in your replies if you are married or not. Thank you.
Now let's talk about it.
This video blows me away, it delivers in one minute and thirty seconds a stronger emotional message then most of the two hour movies I've seen lately. It manages to take a known situation and wrap it in a new visual and story. It is as precise and efficent a piece of video art as I have ever seen and by the way, it might also save your life.
I'm a designer and watching this video inspires me. The creator of this commerical was a given a brief ( a request for a product by a client ) for a product we've all seen a thousand times. He could have made another lazy, stupid, inefficent shock ad, where we see some crying kids and blood on the highway; He didn't.
This creator deals in this little ad with so many factors it's amazing. The fact that the man looks away from the road to his family while driving will strike familiar to any driver with a family. It's a mistake we make all the time, mostly with no reprecussions, sometimes with a little scare, but at other times with major implications. Already this ad has establisihed a connection to the real world and to a driving mistakes most people make and are aware of. The first emotional block of - "That accident will never happen to me" Is elegantly side stepped with refrecne to a familiar situation many people have been in.
The looks of fright on the little girls face is a master stroke, many of us are cavalier about our own lives in ways we will never be with the life of another. Bolstered on by a reckless sense of invincibility, nowhere is this as easily punctuared as by the simple question "But what about your familiy?". Implanting the knowledge that your mistake could have implications beyond your own safety and impacting on your loved ones is a powerfull reminder of the reality of our lives and thier fragility.
The hug - Now this is simply pure genius graphic design. Taking the seat belt and transforming it into the warm hug of your child and wife, is genius. It reassociates what can be an hinderance and annoyance with the warmest feeling imaginable to a family man. I can not say this enough, it is pure genius. The ability to take something we know so well, and is such an overlooked part of our lives like the seat-belt and giving it a new, favorable, prespective is the highest form of graphic design. To do it for a good cause is the highest form of design virtue, creating a better world through the design.
I can go on and on about the graphical elements, the music, the pacing, the excellent typography at the end, but I think you get the picture.
Two more things.First, this video makes me want to be a better designer. To create, to communicate, to touch peoples hearts like this video touched mine. To take an obvious task and create the most amazing result. To blow people away, To maybe save thier lives.
Second. Embrace life, wear a seatbelt.
EDIT:
I would like to hear what people who see this who have no wife and kids think about it as opposed to people who are married. So please add in your replies if you are married or not. Thank you.
