In this case (of the ME3 DLC) backlash comes for a couple of reasons - which makes it different then what we've seen from other DLC in the past.
1) The perceived content that was cut, or "held back" for DLC. It just not some random squad member of an already known race; its something much bigger, much more important then that. His over all role may be nothing, but it's what he is and what he stands for (lore wise) that is too big not to be included in the main game. Or if you look at it another way, unlocking him to be a squad member is going to cost you $10.
"Shepard, for $10 I will join your squad and help you defeat the Reapers!"
He's already in the game, he just should already be a squad member. Zaeed wasn't on Omega taunting to drop $10 so you could bring him on board.
The bonus mission that comes with the DLC I'm on the fence about.
2) The fact that this day-one DLC is not free DLC for a buyer of any new game, but costs money to people who didn't get (or can't get) a collectors edition at a price of $10. Is a extra character, a mission, extra weapon and alternate armor skins for all your squad members worth dropping another $10? Look at you are getting out of the game for $60, and then look what you are going to get for $10. That better be one hell of a fucking huge mission. The price point for this DLC, with the information we have right now, seems too arbitrarily high; and having learned our lessons from the previous shenanigans from EA(/Bioware) in general, this just seems like another even more brazen attempt to get gamers to shell out more money for less content.
Yes the DLC isn't out yet, thus we haven't had the time to break it down piece by piece yet and this content may be well worth $10, but maybe it just isn't.
I just feel that if EA/Bioware wanted to sell this for a price, they should have tested the waters at $2/$3 instead of $10. Free for all new copies would have been even better... but that's just my "entitlement" of not wanting to be ripped off enjoying my hobby talking.
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Another thing.. that stupid graph that's floating about:
I'm not saying that graph is 100% wrong, but it only implies that every developed Day-One DLC is logically thought and planned out from the very start.
In the very chaotic world of programming, never once has an intended feature cut from a game to meet a required deadline, only to be repackaged and sold as a day one DLC.
DLC can be anything from some the required programming and scripts, using all the artwork and sound bites already in the core game, or have entirely its own artwork and sound, along with the required programming and scripts.
Some DLC is created after the core game is completed with objects yet not created by the core development team and some DLC feels like its just the scraps of junk that got cut during the opening development/planning phase (ME2 weapon packs).
And not all DLC is created from pure scrap from a side team, they use a lot of passed on items that did not meet the original cut.
Some DLC is... but most isn't. Cost saving - as you understand. The less stuff they have to come up on their own, the smaller the team and the quicker they can get it done.
"Hey Frank, do you still have all those 3d renders of all the weapons you submitted for review?" -- "Yea, I do.. why do you ask" -- "Send them over to Steve, he's going to use a couple of cut ones for new DLC weapons."
"Hey Bob, How complete are those maps that weren't selected for final polishing to be used." -- "I'd day between 3/4 done. Just some texture sewing/fixing, checking for gaps or spots where somebody could get stuck in.." -- "Great, Alice is heading up the DLC crew, send them over to her team so they can polish them up for the next DLC."
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I hate that I'm allowing this practice to continue (or being complacent to it) as I'm a collectors edition buyer; as all I thought I was getting was a few extra weapons, extra armor skins and a lot fan related physical material. Not cut content that "normal" editions have to pay for if they want it.