Did they? "At the expense" I mean. I'd like to see either Bethesda or Ubisoft try and convincingly argue that press leaks before their (already needlessly expensive) launch parties actually cost them money in the sales of these games. This isn't a business issue, and even if it was they'd still be shooting themselves in the foot over nothing. They're mad, why? Because Kotaku spoiled the surprise? How does that cost them anything, especially when, as was stated right at the beginning, neither of these pieces of news was a surprise?albino boo said:Kotaku made money at the expense of Bethesda/Ubisoft, what else did you think was going to happen.NinjaDeathSlap said:Then blame the people inside your own house who leaked it to them. Or better yet, realise in the modern age leaks to the press are just gonna happen, and pretty much the only way to mismanage them is to take it out on the press in question who do absolutely nothing wrong by reporting on stories that are given to them.
No, they're not obliged to work with the press, but they sure as hell don't look like adults either when they decide to take their ball and go home because the press does what it's supposed to do. Who do these guys hire for their PR that they think this is a good idea?
Kotaku made money, yes, by telling people something they all already knew. That speaks volumes for how little respect we have for decent coverage of the medium, but I don't blame them for capitalising on it when they can, and I'd love to see anyone try and draw a line between those leeks and anyone choosing not to buy these games when they otherwise would have, so the publishers are just being infantile.