John Funk said:
It's a very interesting move, and one I feel conflicted on because I can see both positives and negatives in it. At the very least, it's an intriguing experiment.
I can't say more, though, because I want to write my column about it for Monday.
As a fellow WoW'er, I'm looking forward to your thoughts, John.
Personally, I don't understand all the backlash. As some ppl have pointed out here, there are folks who reveal their real identities on blogs and the like all the time. Internet anonymity is commonly taken for granted, when the truth is, it shouldn't be. I have long been a very vociferous opponent of the people who like to be illogical, insulting, irritating ass-hats just because they have the veil of anonymity to avoid any consequences for their actions... so I totally understand the motivation behind what Blizzard is doing.
The bottom line: they feel (and this has been demonstrated in many sociological experiments to have some validity) that attaching accountability to what a person says will raise the level of discourse.
It's a noble goal, but will it succeed? Who knows. But the truth is, at this moment, we don't know what Blizzard has planned, really. We simply have the "Your real ID will have your real name" information. Thing is, you have to remember,
Blizzard did not become THE most successful gaming company by being a bunch of dolts stumbling about. As a result, my bet is that there will be some serious revisions on their part before this is actually implemented, and that they will do their best to address all reasonable concerns on the part of reasonable customers.
Look, ultimately, if you're not comfortable with having your surname out there (and I'm not: only nine people in the WORLD have my last name), there is a very simple solution:
Don't post to the forums!
I've played WoW since closed beta, and I think I've posted on the forums like three times, total.
Thing is, I'm sure that Blizzard will end up implementing a 'compromise' system; at a guess, I would say they'll have 'public' forums, where people don't have to log in to post, and they can put up information like their character name and realm, and complete the transactions in anonymity, and they'll have 'private' forums, which require a Real-ID to participate in. While you'd still get the troll-tastic content in the public areas, it would still accomplish the goal Blizzard is striving for: a social environment where people can be held responsible for their behavior as an alternative to the insult-ridden garbage which is currently the only option available.
EDIT: I love how many people on these forums as well as the Blizzard forums labor under the delusion that they 'understand' what is 'going on' better than the people who Blizzard pays to perform this work. Seriously guys, do you
really think somebody at Blizz just woke up one day and said "HEY! I kno! Let's require all of the people who post to our forums to use their real names! ITLL B GRATE!"
It might just be possible that they've invested a little more thought about this than you think...