Blizzard Has Banked $26 Million From WoW Authenticators

Amnestic

High Priest of Haruhi
Aug 22, 2008
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Notthatbright said:
I wonder how soon will see them for Diablo 3 accounts.
"Our shit's not secure at all! Buy this lock!"
It's a Battle.Net Authenticator, not a WoW authenticator as the news article indicates (though as I believe authenticators were available before the WoW+B.Net merge, they were solely WoW authenticators at one point). My authenticator covers Warcraft 3, Starcraft 1+2 and WoW and it'll probably end up covering Diablo 3 too.

So you'll see them "The second Diablo 3 comes out" I suppose.

TehMadness said:
Notthatbright said:
I wonder how soon will see them for Diablo 3 accounts.
"Your shit's not secure at all! Buy this lock!"
FTFY.

Most of the problem comes from the users themselves. Protecting your account on your end is actually quite hard. No porn isn't something I could live with.
My WoW account was hacked twice in two months*. This occured about 9 months after I quit WoW. The guys who hacked it put gametime on the account to use it for botting/gold farming. Would you care to explain that?

[sub]*'Secure' password, different to my other passwords, I was the only one who knew it. I purchased an authenticator after it happened a second time.[/sub]
 

DarkhoIlow

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Dec 31, 2009
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I've had my account hacked twice a few years ago,before I decided to finally get my hands on one.

Unfortuantely it wasn't available for purchase in my country and my fellow guildie bought and sent me one via post which I was quite thankful for.

I have been using it for the past 3years and I haven't had any problems with my account's security since.

PS: It was the best 10euros I've ever spent.
 

RicoADF

Welcome back Commander
Jun 2, 2009
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I've been using one of those tokens for my bank account for over a year, when I activated the online banking I requested extra security and received one of them, for free :)
Must say they really add to peice of mind

EDIT: to clarify incase people misread, I dont have a battlenet authenticator, its called a token, and the banks (or atleast my bank) has them avaliable to do the same sort of thing with your bank account online login.
 

LordLundar

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Apr 6, 2004
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Vrach said:
I should bookmark this for the next time someone tells me MMO companies sell authenticators at a loss...
Oh please do, then highlight the proof that Blizzard is making a profit beyond the wild accusations of a lunatic who calls himself a journalist.
 

Treblaine

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Jul 25, 2008
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Eri said:
Treblaine said:
It's chicken feed compared to the subscription fee.

From the 800k subscribers they'll rake in about $140 million.
800k? What are you talking about? They have 10 million subscribers.
Read the original article:

"World of Warcraft might be down 800,000 players..."

I think they HAD 10 million subscribers at their peak
 

Eri

The Light of Dawn
Feb 21, 2009
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Treblaine said:
Eri said:
Treblaine said:
It's chicken feed compared to the subscription fee.

From the 800k subscribers they'll rake in about $140 million.
800k? What are you talking about? They have 10 million subscribers.
Read the original article:

"World of Warcraft might be down 800,000 players..."

I think they HAD 10 million subscribers at their peak
They aren't down TO 800,000. That's how many left. They're now at about 10 million, down from slightly over 11 million.
 

Treblaine

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Jul 25, 2008
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Eri said:
Treblaine said:
Eri said:
Treblaine said:
It's chicken feed compared to the subscription fee.

From the 800k subscribers they'll rake in about $140 million.
800k? What are you talking about? They have 10 million subscribers.
Read the original article:

"World of Warcraft might be down 800,000 players..."

I think they HAD 10 million subscribers at their peak
They aren't down TO 800,000. That's how many left. They're now at about 10 million, down from slightly over 11 million.
Ahh, derp.

Still what I say stands doubly so. In fact a whole order of magnitude greater as it's 10-11 million rather than 0.8 million paying subscribers.
 

Pearwood

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Mar 24, 2010
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I don't think they sell at a loss, I think they just sell what they pay for it. Certainly not much more anyway, I can't imagine them selling for less than $6. I guess one could argue that they might have saved 26M in time dealing with hacked accounts and stuff but it's hard to quantify that.
 

Hitchmeister

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Nov 24, 2009
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I got wondering how someone determined the profit margin on these things for Blizzard. Blizzard hasn't really shown the desire to be forthcoming with such details in the past. So I started following links backward along the chain of "Chinese Whispers" that led to this article and found an update on the blog that apparently started it all where the (mostly anonymous) author admits he made a fundamental mistake in coming up with his original figure which pretty much renders the whole thing beside the point.
 

LorienvArden

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Feb 28, 2011
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I wonder how hard it would be to circumvent this sort of protection.
Do you enter a product code from your authentication device / APP to bind a specific device/APP to your account? If so, if the blizzard DB was hacked, couldn't a capable hacker figure out the necessary information to reverse engineer proper authentication codes anyway ?

No doubt that it's an additional layer of security, but I don't think it's a perfect solution.
 

Atmos Duality

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Mar 3, 2010
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LorienvArden said:
No doubt that it's an additional layer of security, but I don't think it's a perfect solution.
The only "perfect security" solution is absolute destruction.
Which isn't practical in the slightest.

So for practical purposes, there is no such thing as a "perfect security solution". So security must evolve to match/prevent attacks without causing destruction.

Sorry if I'm preaching a bit here (my original career was network security) but the goal isn't to just prevent data theft, but to make it highly inconvenient/improbable to attempt.
 

SextusMaximus

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May 20, 2009
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Great idea from Blizzard, probably save a lot of people a massively hard time. Good going!
 

samsonguy920

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Mar 24, 2009
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I was going to go into a spiel about how subscribers and Blizzard are both innocent of how motivated account hackers are, but then I remember that account hackers sell those accounts to gold farming businesses who only have money to buy those accounts because of players who are too frikkin lazy to level up their own characters. Those same gold farming businesses save that information that players give them in order to later hack their accounts for the rest of the characters.
And who lets it all happen? Blizzard. How many gold farmers have they actually caught? According to their timeline, three. How many gold farmers are out there? Hundreds if not thousands more. And look, now any of them can come on WoW indefinitely in order to continuing poaching suckers. Yes, that free play to level 20 is a double-edged sword, and is a good reason not to play that game anymore considering all the phisher spam I would have to put up with in the chat. There are probably more gold farmers and hackers in the game now than there are legitimate players. That just kills the fun.
Authenticators are a good idea to get when you take into account that even if you do avoid gold farmers, and keep your pc clean of malware, there are still those hackers who will lose nights of sleep in order to find out your password. Keep in mind they will use those same accounts in order to phish everyone on the friends list. You think you are safe from bogus sites or emails? Wait until you check out that awesome website that your best online friend just sent you.
Baldr said:
Requiring email address as Battle.net accounts was probably a dumb move. Although it makes the service easier and more flexible when it comes to dealing with customers. It pretty much gave access to a ton of accounts to gold sellers and hackers, who had bought(or bought information from) legitimate wow related sites like(supposedly) allakhazam and thottbot for example. This gave them a huge database of email address of people who played wow. They no longer needed to phish for a username, all they needed was crack the passwords. That why there was such a huge amount of compromised accounts after the transition.
Except the email I put in for my Battle.net handle and the email I put in for contact info are two completely different entities. Which makes all those phishers all the easier to tell out.
This, however, is a fine example of how much Blizzard is really incompetent or really doesn't care. They are providing an authenticator which is basically adding a few more characters to your password. They are doing their part to help keep you secure.

Here's a thought for your noggins: Just how many of those 8, 10, 11 million subscribers are gold farmers and hackers? Besides the one that only use trial accounts(which should be made obvious to legit players in chat), there are those who actually pay up the $15 a month in order to access higher level content that they can bilk Blizzard and players for. Eventually there are going to be servers with nothing but gold farmers and hackers. Sad.
It just isn't worth the bother even if you keep your account secure. No point when all you are doing is playing Wall Street with traders screaming in your ears. If that is your cup of tea, there are better ways to do that. In WoW it is nothing but a loss for you and a win for them.
 

Amnestic

High Priest of Haruhi
Aug 22, 2008
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samsonguy920 said:
And who lets it all happen? Blizzard. How many gold farmers have they actually caught? According to their timeline, three.
From June 2006 [http://arstechnica.com/old/content/2006/06/7033.ars]:
"In keeping with Blizzard's aggressive stance against cheating in World of Warcraft, we banned over 30,000 accounts in the month of May, and with that removed well over 30 million gold from the economy across all realms. The banned accounts were taking part in activities that violate the game's Terms of Use, including using third-party programs to farm gold and items, which severely impacts the economy of a realm and the overall game enjoyment for all players."

So you were off by about 29997. And that was...five and a half years ago.

Christ man, I googled "Blizzard ban gold farmers" and the VERY FIRST HIT has the title "Blizzard bans 30000 World of Warcraft accounts"
 

Spoon E11

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Oct 27, 2010
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Well he failed to mention a freebie app for Android and IOS so there's no issue really. They also protect your entire Blizzard account, so there's going to be some "SC2" authenticators in there somewhere.
 

samsonguy920

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Mar 24, 2009
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Amnestic said:
samsonguy920 said:
And who lets it all happen? Blizzard. How many gold farmers have they actually caught? According to their timeline, three.
From June 2006 [http://arstechnica.com/old/content/2006/06/7033.ars]:
"In keeping with Blizzard's aggressive stance against cheating in World of Warcraft, we banned over 30,000 accounts in the month of May, and with that removed well over 30 million gold from the economy across all realms. The banned accounts were taking part in activities that violate the game's Terms of Use, including using third-party programs to farm gold and items, which severely impacts the economy of a realm and the overall game enjoyment for all players."

So you were off by about 29997. And that was...five and a half years ago.

Christ man, I googled "Blizzard ban gold farmers" and the VERY FIRST HIT has the title "Blizzard bans 30000 World of Warcraft accounts"
I speak of the actual goldfarming businesses that Blizzard took to court. I have no doubt Blizzard does ban GF accounts on a regular basis, but what good does that do when they can turn around with a new IP address and make a few dozen more?