Blizzard Passes On E3

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Blizzard Passes On E3

In a bit of a surprising announcement, E3 [http://www.blizzard.com] this year.

After experimenting with toned-down, press only events in 2007 and 2008, with near-disastrous results, E3 organizer returning to E3 [http://www.theesa.com/] after dropping out in 2008, but Blizzard, despite being owned by Activision, won't be following suit.

"Blizzard Entertainment will not be attending or participating in E3 2009," Blizzard PR manager Bob Colayco said in an e-mail to Edge [http://www.edge-online.com/news/blizzard-not-attending-e3-2009].

With the promise of an improved show and both Starcraft 2 [http://www.blizzard.com/diablo3/] in the works, the timing of Blizzard's decision seems a bit odd. But as entertaining as E3 is for outside observers, many developers find it a distraction and a hassle, as they're forced to invest time and energy into preparing for the show rather than actually working on a game.

In recent years, Blizzard has also shown a preference for using its Blizzcon [http://eu.blizzard.com/wwi08/] events, featuring tournaments, Q&A sessions, previews of new games and more. Unlike E3, these events are open to the public.

Starcraft 2 is set for release in 2009, while no date has been set for Diablo 3. For more information, don't bother going to E3.


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Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Malygris said:
With the promise of an improved show and both Starcraft 2 [http://www.blizzard.com/diablo3/] in the works, the timing of Blizzard's decision seems a bit odd.
What's odd about it? Both games are slated for release just after Duke Nukem Forever, so they don't need to go showing them off...
 

John Funk

U.N. Owen Was Him?
Dec 20, 2005
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Huh.

That's interesting. I suppose with WWI (WTB info on '09) and BlizzCon, they're kind of set as far as unveiling goes - lets them take it at their own pace, too. Still, a bit surprising.
 

L.B. Jeffries

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Nov 29, 2007
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I always get this image in my head that Blizzard and Activision have this really bad moody girlfriend/boyfriend relationship.

Hey honey, lets go to this great party. All our friends will be the-

I don't feel like it. I'm tired and I've got nothing to show.

Well yeah, but just make a demo or have some models dress up like el-

I SAID NO!
 

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Fair enough, I suppose. Time spent in E3 is time not spent working on Diablo 3 ad Starcraft 2. Realistically, the two uses for an appearance at E3 are to raise awareness and assuage doubts. Well, it would be hard for Starcraft 2 and Diablo 3 to be more anticipated (though I would like Warcraft 4 as well), and everyone is already aware that Starcraft 2 and Diablo 3 will kick some serious ass, so its probably not time well spent.
 

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Who cares about E3 besides journalists, anyway?
You have to wait to play the game (or see if it's any good, since what developers show on E3 has little to do with reality) no matter if the developers come to E3 or not.
 

MisguidedZen

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Jan 25, 2009
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E3 has lost alot of interest and credibility in recent years, and I don't think many developers are taking it as seriously. If Blizzard wants to spend more time in production of what will surely be some of their biggest titles without distraction, I say let them be. There will be plenty of other unveiling opportunities for Blizzard to take advantage of, such as PAX or their own BlizzCon. Whenever they decide to pull the curtain back, I want what they show to have alot of time, effort, and passion put into it, and not be something dolled up for a rushed convention.
 

nova18

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Feb 2, 2009
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L.B. Jeffries said:
I always get this image in my head that Blizzard and Activision have this really bad moody girlfriend/boyfriend relationship.

Hey honey, lets go to this great party. All our friends will be the-

I don't feel like it. I'm tired and I've got nothing to show.

Well yeah, but just make a demo or have some models dress up like el-

I SAID NO!
LMFAO.
It makes sense I suppose, Blizzard just want to concentrate on getting these games out, not making little sneak previews for gaming conventions.

Lets hope this years is good though, E3 needs to reclaim the throne for best gaming event of the year. Even Leipzig beat it last year.
 

TsunamiWombat

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Sep 6, 2008
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L.B. Jeffries said:
I always get this image in my head that Blizzard and Activision have this really bad moody girlfriend/boyfriend relationship.

Hey honey, lets go to this great party. All our friends will be the-

I don't feel like it. I'm tired and I've got nothing to show.

Well yeah, but just make a demo or have some models dress up like el-

I SAID NO!
And then the police show up and Activision has a black eye, Blizzard is in it's snow covered room crying "NO MEANS NO!"
 

Limos

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Jun 15, 2008
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I don't see the problem. I've seen the latest released gameplay of Starcraft 2 and it looks amazing. I get all I need to know from the site, why should I care about E3?
 

Kross

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Sep 27, 2004
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L.B. Jeffries said:
I always get this image in my head that Blizzard and Activision have this really bad moody girlfriend/boyfriend relationship.

Hey honey, lets go to this great party. All our friends will be the-

I don't feel like it. I'm tired and I've got nothing to show.

Well yeah, but just make a demo or have some models dress up like el-

I SAID NO!
You left out the part where Activision hits up Blizzard for some money to dress up at the show. ;)