Brand loyalty is when a person will preferentially choose one brand over another. In the case of video game developers it means buying new games put out by that developer on name alone. My question is do any of you have brand loyalty to any game publishers/developers and why.
For me it's Atlus. And it's because they are the shinning gem in todays bleak and depressing JRPG market. With a surprisingly good eye on what is good to bring over to the west.
For me it's Atlus. And it's because they are the shinning gem in todays bleak and depressing JRPG market. With a surprisingly good eye on what is good to bring over to the west.