xvbones said:
Hate the games you've bought used?
Take it up with Gamestop.
It isn't that I disagree with what you're saying -- in principle, it's exactly right. But we should also be careful not to over-apply this principle.
It is true that used game purchasers need to consider that they are not customers of Ubisoft or Bethesda or whoever -- they're customers of the retail site. They should realize that this diminishes the power of their complaints or suggestions.
At the same time, a company does have incentive to listen to used buyers -- the idea is to
convert them to new buyers. There will always be people that buy used for price reasons, but they can at least aim some attention at the ones who buy because of uncertainty about the quality of the product.
Now, here's the biggie for me: When it comes to single-use codes that are only provided for
new purchases,
that is where used gamers have no grounds upon which to complain. You hear people say, "I'm only paying $5 less, but I'm not getting the whole game?" Okay -- who set the used price at $5 less?
The store. "Well if I buy the stupid code, now the price is basically the same as getting a new copy of the game!" Okay -- aren't you now getting the exact same game experience as a new buyer? Shouldn't the price be the same?
If the publisher takes steps to ensure that a
new product actually has
more value than its used counterpart, that's their right. They have a responsibility to please
their customers -- those folks who support them financially for their work. If the used buyer feels the price of an "incomplete" game is unfair, they need to take that up
with the people that set the prices for used games.
But I can understand used buyers still "being on the radar" of publishers. They're just on a different part of the radar, that's all.