Can someone in marketing explain?

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Traun

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Jan 31, 2009
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I was wondering whatever or not to post this in the gaming discussion, decided to go with it.

Anyway, do you know those people that are all over the internet and seem like they are fully retarded? Yeah, you know they are trolling, no one is that stupid. Same with Activision. No one is that evil. It is blandly obvious that the "Satan like" behavior is a marketing ploy, however I don't get it.

I am aware that being the villain is a commercial on it's own, but they seem to go over the top, so much that some people would boycott them. Is there some benefit in this? What would they lose if they appeared less evil? Or is this just bad marketing(we all make mistakes)? Can anyone answer, please?