A "Great suggestion for the E-games gets a whole heap of free games, consoles and related merch" contest? No?
OK, so how about an Escapist themed skit contest? Users do a skit of an Escapist series, whether they review something in the style of Yahtzee, make an animation of D&A in an Escapist themed predicament or write a Rebecca Mayes song about Escapist staff and upload it to youtube. Entries are shortlisted, users vote on winners and winners recieve cookies...or something else game related.
Alternatively, users create original content and by the same procedure as above are voted for, winner gets a series on the Escapist.