Confessions from purported ex-EA Viral Marketer

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SajuukKhar

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So apparently a person claiming to be a EA viral marketer posted some shit on /v/ about EA's tactics.

It is legit? I don't know, I don't claim to know, and I am not saying it is.
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Also for those people who are gonna be like "but.. but.. sajuukkhar you defended the Me3 ending and day 1 DLC how can you post anything hateful on EA?"

Defending to ending to a game, or their DLC releases =/= I like the game, the company who made it, or their tactics in making it, all it means is that I am defending their right to do it.

Don't try to use 1 dimensional thinking by saying defense = like that's not how the world works.
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To see the picture better right-click and hit view image

*edit* I didn't make the picture, I didn't get this information from /v/ myself, I found it on another site and am just posting it here.

 

Fappy

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This honestly makes me sick... assuming this is all legit.
 

SajuukKhar

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What I find funny is that, at least according to his knowledge, game journalists AREN'T payed off/asked to use buzzwords like entitled to defend games.
 

Savagezion

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SajuukKhar said:
What I find funny is that, at least according to his knowledge, game journalists AREN'T payed off/asked to use buzzwords like entitled to defend games.
Actually there is a pretty cool thread centered around the recent Forbes article that covers why they suspect they do that.

http://www.escapistmagazine.com/forums/read/9.358206-Why-I-think-the-ME3-fans-are-actually-mad

Make sure you actually read the article presented in the thread. It is a good read. The final statements in the thread are pretty awesome too.
 

Savagezion

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Zeel said:
I can't say I'm surprised or "mystified" like Fappy there. It's fucking EA games. I'm pretty sure a dog in a hat and reincarnation Hilter run all their board meetings.
Cat in a Hat, dogs are loyal.
 

SajuukKhar

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Savagezion said:
Actually there is a pretty cool thread centered around the recent Forbes article that covers why they suspect they do that.

http://www.escapistmagazine.com/forums/read/9.358206-Why-I-think-the-ME3-fans-are-actually-mad

Make sure you actually read the article presented in the thread. It is a good read. The final statements in the thread are pretty awesome too.
I have read those Forbes articles and the amount of self-wank they usually have at the end "I think remembering what it?s like to be a player, not just a critic, is a niche that we?ve found here at Forbes" is almost laughable.

Forbes doesn't seem to be any better then other companies but they are just on the other side of the line.

If 0 is unbiased then most sites are at a -3 mark while Forbes is at a 3 mark.

They have the same level of self-wank but on the other end, and I can't really treat them any better just because they are saying things I like.
 

SajuukKhar

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I know everyone has biased.

As I pointed out in my previews post, the think is I don't find their biased to be any worse or better then most other companies except they are on the other side of the line.

Their argument consists of 3 marks of self-wank "we believe other game reviewers have become jaded but we at Forbes aren't" which is just an opinion, which may or may not be true as they have provided no more or less evidence that game reviewers are jaded then other game reviewers have used to try to prove changing the ending ruins the artistic integrity of games.
 

skywolfblue

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I'm a little confused, is the outrage over the fact that there is viral marketing? or the fact that EA allegedly wanted them to use "entitled" as a buzzword?

EA is hardly the only company out there with Viral marketing. Hell, the fashion industry was "viral marketing" long before the internet was invented.
 

SajuukKhar

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skywolfblue said:
I'm a little confused, is the outrage over the fact that there is viral marketing? or the fact that EA allegedly wanted them to use "entitled" as a buzzword?

EA is hardly the only company out there with Viral marketing. Hell, the fashion industry was "viral marketing" long before the internet was invented.
The outrage this is generating is towards EA's cannibalistic nature, and their purposeful lowering of game budgets, and thus quality, to an extreme extent in an attempt to save money and becuase they know fans will buy the game regardless.
 

SajuukKhar

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Ohh yeah here those two graphs Andromeda posted that you can't see well in the first pic


 

Savagezion

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SajuukKhar said:
Savagezion said:
Actually there is a pretty cool thread centered around the recent Forbes article that covers why they suspect they do that.

http://www.escapistmagazine.com/forums/read/9.358206-Why-I-think-the-ME3-fans-are-actually-mad

Make sure you actually read the article presented in the thread. It is a good read. The final statements in the thread are pretty awesome too.
I have read those Forbes articles and the amount of self-wank they usually have at the end "I think remembering what it?s like to be a player, not just a critic, is a niche that we?ve found here at Forbes" is almost laughable.

Forbes doesn't seem to be any better then other companies but they are just on the other side of the line.

If 0 is unbiased then most sites are at a -3 mark while Forbes is at a 3 mark.

They have the same level of self-wank but on the other end, and I can't really treat them any better just because they are saying things I like.
As Zeel said, everyone is bias. You are bias, I am bias.

The problem is practically EVERYONE else is on the other side. Escapist, Kotoku, Joystiq, IGN, etc. This is the rare opportunity to see something published from the other side. I don't know how many times I have clicked on Mass Effect 3 articles hoping someone would understand the fan backlash, but to no avail. Every link I clicked called anyone who supported Bioware changing it crybabies, whiners, or entitled. Sometimes even worse and they absolutely refused to acknowledge any merit to that side's argument. Forbes and a RPS article was the only 2 places I saw anyone saying "Something IS wrong with the ending".

To be honest, if you can't see the glaring holes of the writing at the end, you have no business reviewing games for me. Because I like me some stories in my games, thus at least mediocre writing. I thought Yahtzee of all people would tear into this horrible writing considering he has torn into games with mediocre writing as if it were the worst thing ever. Moviebob was a coin toss to me, he could have went either way. Granted, I don't really watch either of them much anymore anyway despite Yahtzee having brought me here a while back. Shticks get old and theirs have mostly run their course on me. Nowadays, I pretty much just watch Extra Credits (which I am waiting to see their views) as sincerity and logical discussion from more than 1 perspective isn't a shtick. I may not always agree with them but they will bring up topics that are often, at the very least, entertaining to listen to.
As well, I currently watch Angry Joe and Cynical Brit too. On occasion, I find myself checking out Yahtzee/MBob/JimQ here just to be reminded I don't enjoy their content, even when I agree. I don't think they express themselves, or really anything, very well. The best of these is Extra Punctuation. I can sometimes find myself intrigued when Yahtzee lays down the shtick to actually talk seriously about games. Sometimes. The other gaming outlets are the same. RPS sometimes has funny lists but that is about it. Kotaku and Escapist articles are usually the source of each other. I am waiting for the Mass Effect 3 thing to blow over so I can continue following Forbes and see how they handle this new audience.

EDIT: P.S. I just saw the images. That net loss is insane.
 

SajuukKhar

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I really don't want to turn this into yet another ME3 thread, this thread is supposed to be about EA's viral marketing BS.
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I will say however most if not all of the "glaring holes" at the end of ME3 have been reasonably explained multiple times over with exceedingly logical solutions to them.
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Also the ending can never be "wrong" because it is their story and they can do with it whatever they want, to assert that there is something wrong with the ending is saying that the writers aren't the people who determine what the story should be.

Lucas could have made the ending of Star War have The Empire win and all light side of the force users be killed forever, Tolken could have had Mt. Doom explode killing all life in middle earth, while keeping the entire rest of the story the same and the endings would not be wrong in any way even if the past themes contradict the endings we got.

Should writers do that? not in my opinion, but does doing so make the ending any more or less right or wrong? no.
 

SajuukKhar

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No I really don't Zeel because you have prove yourself competently unable to even attempt to accept any ideas but your own across multiple threads.

If you want to discuss those things I would do so in another thread, for what nonexistent good that will do, and beyond that both of those things are easily explainable.
 

Therumancer

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SajuukKhar said:
I really don't want to turn this into yet another ME3 thread, this thread is supposed to be about EA's viral marketing BS.
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I will say however most if not all of the "glaring holes" at the end of ME3 have been reasonably explained multiple times over with exceedingly logical solutions to them.
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Also the ending can never be "wrong" because it is their story and they can do with it whatever they want, to assert that there is something wrong with the ending is s saying that the writers aren't the people who determine what the story should be.

Lucas could have made the ending of Star War have The Empire win and all light side of the force users be killed forever, Tolken could have had Mt. Doom explode killing all life in middle earth, while keeping the entire rest of the story the same and the endings would not be wrong in any way even if the past themes contradict the endings we got.

Should writers do that? not in my opinion, but does doing so make the ending any more or less right or wrong? no.

Okay first (before I talk about Viral marketing)

Well, understand that this isn't that kind of situation. This is a case where EA/Bioware decided to sell out the ending of the game and their artistic integrity for more money. They had also clearly promised something to their customers which they chose not to deliver.

See if it wasn't for Mass Effect being planned out from the beginning (or so they said from ME1), the promises, and the revelations that the writers were still working on this new ending right at the end of the dev cycle.. an ending that exploited avenues of making money that didn't exist at the time ME1 was out there... you might have a point.

Understand EA/Bioware is under fire for selling out the ending, and lying as much as anything else. Had this been the ending they had come up with originally back with ME1 when it was planned out, you probably wouldn't be seeing quite this much backlash. Rather your seeing a bad ending that doesn't fit with the game, that annoyed people, and then turned to rage when people started to learn why it turned out that way.

People defending Bioware, or criticising the fans, need to start acknowledging the facts and what this is actually about in defending EA/Bioware. I mean it's fine if someone wants to say that it's okay for a company to lie to their fans, and do things like thuis, and they shouldn't be called on it, but at least come out and say that, rather than going off on the people making the criticisms or giving defenses based on artistic integrity and the rights of the creators when they kind of sold all of that out, also also sold the product therough lying.

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Now on the subject of Viral marketing, I don't nessicarly have a problem with the idea in of itself.... honestly I don't. I only object when it's used to spread lies, or defuse justified criticism. Marketing and information control are two entirely differant things, and from the way this sounds, these guys are in part paid trolls who are sent to derail critical threads like was mentioned with the whole "guild wars sucks" bit that was mentioned.

In general what this guy describes is a typical business move, including being fired in favor of cheaper labour. After all you can hire anyone to troll the internet and chat about games. Granted I'm not sure how well Chinese viral marketers are going to do in a US audience though, so I'm not 100% sure how accurate the claims about his replacements are. That bit could just be being said to hold onto credability and seem less disgruntled due to there being less stigma from being laid off than say fired, especially if you were fired with cause.

Comments about the gaming periodicals not being sold out can go either way. He could be right, but he was never in a position to know something like that to begin with. This guy was a paid message board jockey working out of his own home, the guys who would leverage a company wouldn't have any real direct contact or coordination with this guy. The guys leverating that would be the ones with their fingers on the purse strings for the ad revenue, who are able to say "do what we say, or we won't pay for more ads on your site". This is pretty much irrelevent on that topic as he was never in a position to know anything to begin with, but also seems fairly honest about that.

As far as the the comments on EA's business practices, he isn't saying much there that the entire internet hasn't been going off about for a while. I doubt anyone can take his graphs or insider knowlege seriously though, because by definition he was never in a position to be privy to that kind of information. A guy who works out of his own home doing information control on the internet, and whose bosses rarely check on him (supposedly) isn't exactly someone with his finger on the company pulse. I'd actually trust the guy in the mail room with detailed information before him, becausee at least the guy in the mail room could have read some of the mail and memos being distributed (and to be fair if the mail room is anything like the ones I've been to, the guy probably has).
 

SajuukKhar

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Therumancer said:
Well, understand that this isn't that kind of situation. This is a case where EA/Bioware decided to sell out the ending of the game and their artistic integrity for more money. They had also clearly promised something to their customers which they chose not to deliver.

See if it wasn't for Mass Effect being planned out from the beginning (or so they said from ME1), the promises, and the revelations that the writers were still working on this new ending right at the end of the dev cycle.. an ending that exploited avenues of making money that didn't exist at the time ME1 was out there... you might have a point.

Understand EA/Bioware is under fire for selling out the ending, and lying as much as anything else. Had this been the ending they had come up with originally back with ME1 when it was planned out, you probably wouldn't be seeing quite this much backlash. Rather your seeing a bad ending that doesn't fit with the game, that annoyed people, and then turned to rage when people started to learn why it turned out that way.

People defending Bioware, or criticising the fans, need to start acknowledging the facts and what this is actually about in defending EA/Bioware. I mean it's fine if someone wants to say that it's okay for a company to lie to their fans, and do things like thuis, and they shouldn't be called on it, but at least come out and say that, rather than going off on the people making the criticisms or giving defenses based on artistic integrity and the rights of the creators when they kind of sold all of that out, also also sold the product therough lying.
Except your "them selling out their ending for more money" literally makes zero scene and is not supported by...... well anything at all. It is if anything more likely the ending was changed because of the script leaks then because of any "money scam".

Secondly one cannot realistically expect a writer to NOT change things about the ending even if they claim to have it "planned out from the beginning", and in actuality that ISN'T what Bioware said at all, they said they planned for it to be a trilogy, not that they planned out every big detail about the overall plot beforehand, there is a very large difference between the two.

Beyond that the supposed "dark energy" ending you claim they had planned out from the first game, which they didn't, was just a full of plot holes and inconsistencies as the current ending is now if you take a magnifying glass to it.
 

Smeggs

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Big Brother EA is always watching.

It's not really surprising, most if not all big market companies have people for the specific job of trying to control public mood.

I wouldn't be surprised in the slightest if it was found that some forum-goers here were working that angle.

Actually, I'm almost sure at least a few of them probably do.
 

Esotera

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No-one has pointed out that maybe it's not a good idea to trust an anonymous imageboard as a good source for a thread? Either way I hope they do fail at business, their practices are shitty & everyone would be better off without them.
 

SajuukKhar

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Esotera said:
No-one has pointed out that maybe it's not a good idea to trust an anonymous imageboard as a good source for a thread? Either way I hope they do fail at business, their practices are shitty & everyone would be better off without them.
As I pointed out in the first post

"CLAIMING" and "It is legit? I don't know, I don't claim to know, and I am not saying it is."

It was made clear that this information should be taken with a relative grain of salt.
 

Therumancer

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SajuukKhar said:
Therumancer said:
Well, understand that this isn't that kind of situation. This is a case where EA/Bioware decided to sell out the ending of the game and their artistic integrity for more money. They had also clearly promised something to their customers which they chose not to deliver.

See if it wasn't for Mass Effect being planned out from the beginning (or so they said from ME1), the promises, and the revelations that the writers were still working on this new ending right at the end of the dev cycle.. an ending that exploited avenues of making money that didn't exist at the time ME1 was out there... you might have a point.

Understand EA/Bioware is under fire for selling out the ending, and lying as much as anything else. Had this been the ending they had come up with originally back with ME1 when it was planned out, you probably wouldn't be seeing quite this much backlash. Rather your seeing a bad ending that doesn't fit with the game, that annoyed people, and then turned to rage when people started to learn why it turned out that way.

People defending Bioware, or criticising the fans, need to start acknowledging the facts and what this is actually about in defending EA/Bioware. I mean it's fine if someone wants to say that it's okay for a company to lie to their fans, and do things like thuis, and they shouldn't be called on it, but at least come out and say that, rather than going off on the people making the criticisms or giving defenses based on artistic integrity and the rights of the creators when they kind of sold all of that out, also also sold the product therough lying.
Except your "them selling out their ending for more money" literally makes zero scene and is not supported by...... well anything at all. It is if anything more likely the ending was changed because of the script leaks then because of any "money scam".

Secondly one cannot realistically expect a writer to NOT change things about the ending even if they claim to have it "planned out from the beginning", and in actuality that ISN'T what Bioware said at all, they said they planned for it to be a trilogy, not that they planned out every big detail about the overall plot beforehand, there is a very large difference between the two.

Beyond that the supposed "dark energy" ending you claim they had planned out from the first game, which they didn't, was just a full of plot holes and inconsistencies as the current ending is now if you take a magnifying glass to it.
Actually it is supported. Count the availible War Assets in the game, and then take a look at the multiplayer needed to get the nessicary totals, hit "store" and notice they are selling packs for real money. Notice in their own press releases they stopped talking about it as a trilogy, and more as a franchise. Then look at the thread here on The Escapist about the $3 app and the connected intreviews and look at what's being said there.

Then look at the promises actually made by Bioware (Bioware Social had a list in one of their threads) and compare them to that interview.

It's not an unsupported point, even if it's one you don't like. It's 100% true. Now, you would be correct in saying that the evidence is circumstantial, but this isn't a criminal trial. It's apparently enough evidence for lawyers to believe they have a chance of winning against EA/Bioware for Fraud/False advertising in a civil case... and that does mean a lot. The Civil suits/FTC filing is a matter of public record as well.

Bioware's promises were also a lot more inclusive than you want to believe. The original comments about planning it out were in response to concerns that with a story like the one they were telling, they were just going toss stuff out there and then hope they could tie it up for the finale. Bioware was reassuring people that this is not the case, and that the ending and answers were all planned from the beginning. That's a problem when you have writers literally at the end of the project making the ending.

Everything here I've said is supported by facts, and most importantly statements from Bioware itself in various interviews, and it's not even obscure information since it's been discussed in other threads here just recently. What's more the transfer from trilogy to "we won't end it here, Mass Effect is going to be a franchise even if Shepard's story ends" is a matter of record since Bioware has been promoting that.

Like it or not, EA/Bioware *DID* sell out, this is all about the money for them, not about the integrity of the product or having a proper conclusion in the spirit of the trilogy. Even the ending itself basically amounts to pointing you toward a way they think they can make money off of you (cash shop fueled multiplayer).

I think a lot of this comes down to the ranting by "The Cynical Brit" and his point. He was going off about the Day #1 DLC, and saying that while it was horrible, the industry was going to push until gamers just wouldn't pay and not stop until the, and that all the QQing in the world wasn't going to help, because EA already knew they could get away with that much, and they would keep pushing until they hit a wall. The thing was that he was right about the Day #1 paid DLC, but sort of wrong in it not ending here, because the Day #1 DLC wasn't EA's only scheme with this product, and their other scheme lead to them running into that wall full tilt earlier than even he could predict. Gamers might have paid for the Day #1 DLC, but they aren't going to tolerate gimmicks to get more money out of them tied to the ending of the games they purchuse.


Assuming the fans "hold the line" I think this is going to be a kick in the pants to the industry, and a wake up call to reviewers and critics who in many cases are losing their integrity in the eyes of the people who make them what they are. There is a clear limit to how far we're going to be pushed, and we do expect quality products, and there are limits to how much we're going to be treated like mindless, walking wallets.

Let me be honest, even if your right and there was some serious artistic purview behind the ending, it doesn't really matter because they tainted it with so much other crap. It's a mess no matter how you look at it, and it's a mess that goes beyond people just not liking the ending... although that is a big part of it, it takes a special kind of suck to get this many people upset.

Also not all art is good, calling crappy art what it is, is just fine.

Speaking for myself, if Bioware doesn't fix the ending (which I would prefer) I'd be content with them refunding the full retail value of the Mass Effect mechandise out there, much like a ticket refund from a bad movie that has lead to the manager's office being stormed. Then they can keep their integrity, but do it without profiting from their "art" being crap.

In the end I think they will never admit it, but EA/Bioware knows they've lost this one and have been sunk. I suspect they will fix the ending, and while it won't make everyone happy, it won't make everyone universally hate it either. Life will go on, the industry will chill out with the profiteering for a little bit, but before too long we'll be right back where we were before. I do not think much will happen here, either in terms of loss of integrity in the industry, or them backing off from constantly pushing for every dime they can make. Inevitably there will be another clash like this, and what happens from that point onward will depend on whether gamers have been able to organize this kind of thing a bit better because the industry won't be as surprised by the backlash... and really that's our only advantage here. To win another one like this (assuming we win) will take a lot more than we're putting out now.
 

BoogityBoogityMan

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is the 'i dont want to derail the viral ea marketing thread by talking about mass effect 3 but I'm going to do it anyway' a viral marketer? There seem to be some people who never shut up about how logical and great the me3 ending is.