MTV/Harmonix's Rock Band tried to topple the reign of Konami's Guitar Hero series, and now Activision-Blizzard is putting up contender for the Dance Dance Revolution series, also owned by Konami.
This week, the Activision Blizzard subsidiary filed an application to trademark the name "Dance Hero" with the US Patent and Trademark Office. If granted, the trademark would give Activision rights to the name for "computer game software," "interactive video game programs," "computer game discs," "downloadable computer game software," and other related categories.
The very name Dance Hero evokes images of a title along the lines of DDR or EA's more recent Boogie. However, just because Activision has registered the name, doesn't mean a game is definitely in the offing. In January 2007, Activision trademarked "Guitar Villain" and "Drum Villain", with no sign of a game bearing either handle having yet surfaced. This past February, it locked down rights to the title "DJ Hero" without announcing a new product, although rumors of a turntable-based mash-up game bearing the name are beginning to bubble up.
[link]http://www.gamespot.com/news/6198257.html?tag=result;title;0[/link]
This week, the Activision Blizzard subsidiary filed an application to trademark the name "Dance Hero" with the US Patent and Trademark Office. If granted, the trademark would give Activision rights to the name for "computer game software," "interactive video game programs," "computer game discs," "downloadable computer game software," and other related categories.
The very name Dance Hero evokes images of a title along the lines of DDR or EA's more recent Boogie. However, just because Activision has registered the name, doesn't mean a game is definitely in the offing. In January 2007, Activision trademarked "Guitar Villain" and "Drum Villain", with no sign of a game bearing either handle having yet surfaced. This past February, it locked down rights to the title "DJ Hero" without announcing a new product, although rumors of a turntable-based mash-up game bearing the name are beginning to bubble up.
[link]http://www.gamespot.com/news/6198257.html?tag=result;title;0[/link]