Just read this interesting article on yahoo.
Essentially Dark Knight won't be able to top Avengers because Nolan hates the 3D format. Since 3D tickets are more expensive, DKR will be hard pressed to try and top the ticket sales with a strictly cheaper price. It'll be harder still because the Avengers "saturday morning cartoon" style endeared it to younger audiences, with the action and dialogue being good enough to entertain the older audiences. Meanwhile, Dark Knight's darker tone and de-emphasis on the fighting make it less fun for the younger kids.
Personally, it doesn't matter to me how much less money Dark Knight makes. I like what Nolan is doing to eliminate some of the staler tropes of the comic movie genre. I'm not saying Avengers isn't a good movie, I just respect the people who do something different more, and I share Nolan's hatred of the 3d format.
Essentially Dark Knight won't be able to top Avengers because Nolan hates the 3D format. Since 3D tickets are more expensive, DKR will be hard pressed to try and top the ticket sales with a strictly cheaper price. It'll be harder still because the Avengers "saturday morning cartoon" style endeared it to younger audiences, with the action and dialogue being good enough to entertain the older audiences. Meanwhile, Dark Knight's darker tone and de-emphasis on the fighting make it less fun for the younger kids.
Personally, it doesn't matter to me how much less money Dark Knight makes. I like what Nolan is doing to eliminate some of the staler tropes of the comic movie genre. I'm not saying Avengers isn't a good movie, I just respect the people who do something different more, and I share Nolan's hatred of the 3d format.