I can agree with the second sentiment. The new Lobo and Doomsday definitely had a problem with needing to know the characters a bit to understand why the changes were so significant. In Lobo's case you could sort of get around it, but people weren't willing to bother to get around it because it wasn't entertaining enough.camazotz said:My pet theory is that they are making books for an audience that won't buy them....either because comics still haven't saturated to a point where it's cool for everyone to read them (despite the movies) or because books like Doomed, Lobo, and so forth still require a entry point for familiarity, and people who aren't familiar with DC stuff aren't going to take a plunge without a lot of hype (such as Batgirl is getting).
I don't particularly agree with the first thought though. Marvel has proven pretty heavily (as well as the new Batgirl series) that there is, in fact, a market outside of the usual suspects for this. The problem is execution for the most part. Batgirl = Good. Ms Marvel = Good. Doomed = Not good.
If you look at some of DC's other attempts at diversification they've been fairly successful. Starfire has gotten a ton of good buzz around it, for multiple reasons. Cyborg being heavily centered on since the New 52 launch has been a wonderful addition to the main roster and his new solo series has been excellent so far. Black Canary is absolutely wonderful.
The problem with DC stuff is that their failures seem to be amplified when compared to Marvel's successes lately. For every Starfire or Black Canary you get 2 Lobos.