All I can do... is laugh.
I have said often that if New 52 fails badly enough, DC has MORE than shown their willingness to shut down everything and start over. It's just a matter of time... but sadly, I don't really believe THIS is THAT time.
youji itami said:
The only thing DC and Marvel care about is sales and issue number 1's sell best Marvel are going to restart with issue 1's for every story are so once every year or 2 while DC do the continuity reboot that it self takes 1-2 years.
I disagree with such comparison. Obviously businesses want to make money. I don't dispute that. But intent and behavior matters.
DC's issue is that instead of trusting talent to do creative and interesting things with the characters, they do whatever marketing and PR execs think will earn them better sales, forcing creators to focus on attaining marketing goals with what they write instead of writing the best stories they can.
I can go into much detail about this theory, but it eats up a lot of my time when I do. Suffice to say I've watched the evidence of this accumulate ever since New 52 began. It's not hard to recognize.
Marvel, on the other hand, may have a habit of "volumizing" titles now, restarting numbering... but not at the expense of the storytelling. And I don't really see that as "bad" if it is an effective strategy for getting new readers. Because honestly, who cares what number the issue is, if the story is creative & good and the product has credibility, and the PR people stay out of the creative teams' way.
Because that's at the heart of the difference between how the two do business:
DC manufactures PR that dictates what their creative teams have to work into the stories...
Marvel trusts its creative teams to tell great stories and their PR department simply reports on what they are doing.
One is passion for the art, the other is just avarice.