I think it's because "Value" in the modern world tends to be thought of in terms of decision making, rather than as a property of things. We evaluate and choose between different options, rather than thinking there to be some metaphysical quality in virtue of which the thing we choose is "better".Zaik said:For a word used to represent so many different ideas, why is morality the first thing popping into so many people's heads, exactly?
By shifting from the object to the subject, "Good" is perhaps most clearly thought of as "Right" rather than "Product"; hence morality.