Greg Tito said:
In my mind, posting even a gimped version of your game to pirate sites is counterproductive to attempting to earn money developing said games. Doing so implies that piracy is tolerable, which it isn't.
One might argue that the only thing one can really do is tolerate piracy. It might well be one of the few things that people actually do do in response to piracy. Lots of people have spent money fighting piracy, inventing complex DRM systems, only to have those games go on to get poor reviews and poor performing sales, and then pirates crack the DRM and get the full game for free regardless. The only real 100% solution would be total Big Brother monitoring of all computers all the time to prevent users from taking illegal actions, which would totally ruin the nature of the internet. And even then, that wouldn't really work as hot as you'd think, since someone would develop a work around.
In fact, the only incentives I've seen for people to not pirate are indeed policies that include toleration of piracy. I'm talking about DLC and rewards/goodies for legitimate customers. The gist of those are "If you buy the game, you get the game plus extra stuff. If you pirate the game, you get the game." At no point does it say "You can't pirate this game," in fact, it acknowledges that.
Also, your argument seems to be a study in self-contradiction. You recognize that pirates aren't paying customers, yet then you turn around in the above quote and suggest that the rate of Piracy has a negative correlation on the rate of Sales. That's not proven fact by any mean. In fact, pirates aren't ever going to be paying customers. In accounting, the term for it is "shrinkage," and it's the rate at which inventory disappears but is not sold. It's recognized as an unwanted, but ultimately pretty permanent (where there is law, there are law-breakers) part of the nature of selling a good. The trouble is because nothing physical is being stolen, lots of people seem to feel that piracy is somehow extremely different from shoplifting. But the data indicates that pirates are choosing between getting the game at no cost, or not getting the game at all. They're not a part of the consumer-base. They never will be. You can accept that these people are criminals, but for some reason, you fail to recognize the nature of crime.
Another fun fact I'd like to point out is there's no way to know if the developers torrenting their own game had a negative or positive effect on the sales of
Trials. So your comments are as much conjecture as Mr. Virtala's reasons for torrenting a modified version of the game in the first place. I personally think this makes a lot of sense. He knows his game is going to be pirated at some point. But if he acts first, he can control the nature of the piracy. Here, he's acted to offer a slightly restricted version, not one that would make another pirate actively pursue pirating a full copy, but also not one that gives the full game's capabilities to the pirates. He didn't give them
Trials, he game them
Trials: Special Pirate Edition.