I've been noticing a personal trend with movies lately: I'll see a trailer for something and, despite telling myself to keep an open mind, will be so thoroughly unimpressed that I write the whole thing off. Then, I hear reviews about it and it's not just good but fantastic. I haven't actually seen these, nor are they types I see in any case, but The Conjuring and You're Next looked ungodly boring - "Oh my! I'm totally scared because a girl clapped behind someone!" "Oh boy! I can't wait to see the new home-invasion thriller where the killers dress in goofy Halloween masks...again."
Yet, both are supposed to be credits to their genres and were mostly praised, with the former doing amazingly well even by normal horror-hits standard (over $130 million, better than every installment of the Paranormal Activity franchise).
Do the trailers honestly excite anyone to see non-franchised original films? Are there factors that prompt trailer-makers to do what they do ("Horror's golden - just throw some stuff together and the junkies will show up no matter what)? Should trailers include more info and present the film's unique premises or strengths, or does that reveal too much and ruin the experience?
Yet, both are supposed to be credits to their genres and were mostly praised, with the former doing amazingly well even by normal horror-hits standard (over $130 million, better than every installment of the Paranormal Activity franchise).
Do the trailers honestly excite anyone to see non-franchised original films? Are there factors that prompt trailer-makers to do what they do ("Horror's golden - just throw some stuff together and the junkies will show up no matter what)? Should trailers include more info and present the film's unique premises or strengths, or does that reveal too much and ruin the experience?
