Reviews by their nature are subjective and biased towards the presenter's opinions. But they still influence my purchases heavily, I try to find reviewers that are themselves, generally well regarded. Then I look back through their archives, particularly looking for games I've already played that they've reviewed.
From that I can generally base an opinion on whether or not this person thinks along the same lines I do, and from there I can piggyback off them to decide whether or not my limited funds are better spent on two obscure indie puzzle games from XBLA/Steam I would never have heard of otherwise and happened to be the scariest and most fun games I've played so far this year (Limbo and Amnesia: Dark Decent, if you were wondering) or "Generic S**t Brown and Gun-metal Grey Action Shooter number 657."
This method works for me mostly, but the occasional bad egg slips through, and occasionally I pick up games that I know scored mediocre reviews and I find I enjoy considerably for one reason or another.
From that I can generally base an opinion on whether or not this person thinks along the same lines I do, and from there I can piggyback off them to decide whether or not my limited funds are better spent on two obscure indie puzzle games from XBLA/Steam I would never have heard of otherwise and happened to be the scariest and most fun games I've played so far this year (Limbo and Amnesia: Dark Decent, if you were wondering) or "Generic S**t Brown and Gun-metal Grey Action Shooter number 657."
This method works for me mostly, but the occasional bad egg slips through, and occasionally I pick up games that I know scored mediocre reviews and I find I enjoy considerably for one reason or another.