Bioware is in the unique place where they just kept the name but most of the actual people working there are long gone. If you say Enix, the guy who made Dragon quest in 1986, Yuji Horii, is still working there handling Dragon Quest XII as we speak. So it kinda makes sense sometimes to revere studios and other times it can be exploited by publishers like EA to get unearned love from the fans.Sometimes I think it is pretty strange how much stock we put into studios in the gaming industry.
When someone mentions BioWare, my mind naturally gravitates towards the Mass Effect trilogy, and the first three Dragon Age games. If someone were to say, "Oh, BioWare is making a new game", I would think about those games and how much I liked them, and immediately have a positive outlook on whatever is coming next.
But in reality, the studio that made those games that I love, is not the same studio is making whatever is coming next. Sure, the name is the same, and i'm sure the studio's walls are studded with merch from their glory days, but aside from probably a small handful of veterans, the majority of the people working on the game likely have nothing to do with the studio's past projects.
To my knowledge, nobody really does this about movies or TV or books. If Universal or Lionsgate were to announce that they were making a new film, I don't think that would elict an emotion from anyone, until they find out who is actually working on it.
I think a good way of telling which is which is noticing if the studio has been bought out vs merged or remained unsold. If you're selling the studio entirely, the one buying is probably paying you for that fan love. Meanwhile, if the studio has remained in the same hands all this time, it's likely that it will be able to remain consistently good.