For once I agree with EA. Want this awesome gear that's in the game, but you're to lazy or you don't have the skills? ANTE UP!
But if you pull the NBA 2K and Madden crap, you know charge us for game features like the Reel-maker or jerseys, that should already be in the game I call bullcrap! I like cheat codes, but this is a good idea. But don't take it to far developers! Although EA and 2K has already crossed the line.