I'm pretty sure nothing about Steam's terms forbids in-game DLC purchases as such -- on the contrary; Team Fortress 2 and Portal 2 showcase what I'd assume to be microtransaction funtionality within Steamworks, readily available and simple to use for any client developer, little and large and the upcoming DOTA 2 will probably be thouroughly permeated with the like, with virtual junk being hawked for real cash, all over the place. None of this is off-site, of course, but that's defenceable as a customer convenience matter AND a developer one - you just offload all your ditribution woes onto your digital download service partner and the customers have everything in one place and automatically updating.
I can't really blame EA for wanting that sweet "micro" money without any middle man cutting into their profit, nor wanting to avoid having to either tie themselves up to one external service, or needing to keep up support for several, in order to provide the same service to every customer, regardless of their point of acquisition. They /are/ kind of just doing what Valve themselves are doing...
BUT: They don't have to be dishonest about it. It is Suits talking here, on EA's behalf.
I would not be in the least surprised if they have deliberately sought out specific Steam terms, which they may intentionally break, with the purpose of spinning this as draconian policies on Valve's part, with a suggestion that their own services are much nicer and customer-friendly.
I also won't be surprised if Valve turns out to remain mum on the whole thing, due to a client confidentiality agreement being used against them.
I remember when the old Electronic Arts label, with its cube-sphere-cone logo, was considered a pleasant creative entity, which published things like the "Deluxe" line of creativity tools, most noteably the almost legendary "Deluxe paint".
Then they started their sport games line...
...and then there's Activision, which started out as a few Atari employees who wanted to do their own thing.
Heh... It's kind of sad how often and long trademarks are transferred, mangled and regurgitated, over and over again, in the computer/video games world.
I can't really blame EA for wanting that sweet "micro" money without any middle man cutting into their profit, nor wanting to avoid having to either tie themselves up to one external service, or needing to keep up support for several, in order to provide the same service to every customer, regardless of their point of acquisition. They /are/ kind of just doing what Valve themselves are doing...
BUT: They don't have to be dishonest about it. It is Suits talking here, on EA's behalf.
I would not be in the least surprised if they have deliberately sought out specific Steam terms, which they may intentionally break, with the purpose of spinning this as draconian policies on Valve's part, with a suggestion that their own services are much nicer and customer-friendly.
I also won't be surprised if Valve turns out to remain mum on the whole thing, due to a client confidentiality agreement being used against them.
I remember when the old Electronic Arts label, with its cube-sphere-cone logo, was considered a pleasant creative entity, which published things like the "Deluxe" line of creativity tools, most noteably the almost legendary "Deluxe paint".
Then they started their sport games line...
...and then there's Activision, which started out as a few Atari employees who wanted to do their own thing.
Heh... It's kind of sad how often and long trademarks are transferred, mangled and regurgitated, over and over again, in the computer/video games world.