Considering how much goes to waste in our society of consumerism, I have no problem with it. Although the waste of food is not my biggest concern as food is a renewable resource(although a waste of food is also a waste of the fossil fuels used in making and transporting that food), I'm more concerned with the waste of more finite resources, such as helium. I get a bit pissed off every time I see someone using helium balloons to promote useless crap.