What I don't understand is why the cadence to every press release Activision does about Elite is 'Don't worry, most of the important stuff will be free'. How exactly is this helping to SELL the product to people? I think if you're going to charge someone 8 bucks a month, you should be talking about how you're giving them value for that money, not saying 'most of it is free, so what you're paying for is essentially superfluous crap'.