EA and Activision Take Their War to Google

[szaleniec1000]

Some companies think this kind of thing is enough cause for some legal action. Marks and Spencer (British supermarket/dept-store chain) are getting sued atm for it. http://www.bbc.co.uk/news/business-11531677

To my untrained eye, buying someone else's brand as a sponsored search term does seem like trademark infringement EDIT: even though it apparently isn't.

 

[Master10K]

This all seems amusing but it's not like it'll make any difference. Us videogamers would rather check the aggregate scoring (Metacritic) than click on a google ad.

 

[lukey94]

Just tried it: negative.

Call of Duty ads for Black Ops, Medal of Honor ads for Medal of Honor.

Same as above

 

[Aeshi]

Activision vs EA: Whoever loses,we win.

 

[Vrach]

We shall fight them on the beaches!
We shall fight them on the internetz!

Seriously, they should make a joint effort at making a EA vs ActiVision game. Although I have a feeling it'd be more like Monkey Island sword fighting than an FPS

 

[Littlee300]

If you people were quoting me about sponsored links, I was being sarcastic.

Nice pride save

 

[Exort]

Next FPS sets in the Internet and the story is about gunning down hackers.

 

[Siuki]

first, it's google ads, next it will be hitmen and ninja's!

Then Interplanetary Ninja Assassin Claptraps.

OT: I'm not too interested in getting either, so I haven't seen this advertisement trick yet.

 

[C95J]

first, it's google ads, next it will be hitmen and ninja's!

Then Interplanetary Ninja Assassin Claptraps.

OT: I'm not too interested in getting either, so I haven't seen this advertisement trick yet.

it doesn't work for me, when I went onto Google and youtube all the adverts were for the same game.

 

[Michael Comeau]

FYI folks, here's an update to the story:

http://www.techstockjungle.com/2010/10/15/ea-activision-google-ad-games-continue/

 

[smeghead25]

We shall fight them on the beaches!
We shall fight them on the internetz!

Seriously, they should make a joint effort at making a EA vs ActiVision game. Although I have a feeling it'd be more like Monkey Island sword fighting than an FPS

I'd buy it

 

[Optimystic]

Given that EA has Bioware, I'm willing to forgive them for all the Madden they keep shoving down our throats.

 

[SelectivelyEvil13]

Activision vs EA: Whoever loses,we win.

Actually, whoever loses will end up in denial, act like they still did good enough, and add more trite waste to the pile of powdered milking remnants from dying franchises. Whoever wins, we get a continuing franchise that will be shoved down our throats and beaten into a dried up pulp... that the loser will still try to recreate anyway.

You know what would make a good ad? What our new game does different this time!

 

[HotFezz8]

Haha. Its only a matter of time before they settle it with a bar room brawl.

well i'd pay to see that.

besides hadn't CoD won this one? MoH can't compete with it, CoD wrongfooted them with CoD4 and has been speeding ahead ever since...

 

[HotFezz8]

Good.

Fight for our money!

Dance little puppets!

*maniacal laughter*

yeah.. bowt fucking time you made a real effort.

 

[captain underpants]

I thought everyone ignored the 'sponsored links' anyway. I know I do.

 

[captain underpants]

Haha. Its only a matter of time before they settle it with a bar room brawl.

well i'd pay to see that.

besides hadn't CoD won this one? MoH can't compete with it, CoD wrongfooted them with CoD4 and has been speeding ahead ever since...

Nah. Battlefield Bad Company deathmatch.