EA: Battlefield 3 Ate Some of MW3's Cake

Greg Tito

PR for Dungeons & Dragons
Sep 29, 2005
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EA: Battlefield 3 Ate Some of MW3's Cake



EA exec Peter Moore thinks when all the chits are counted, BF3 will have stolen some of Activision's customers.

The shooter "feud" between breaking sales records three consecutive years [http://www.escapistmagazine.com/news/view/112486-EA-Slings-More-Mud-at-Activision], and Electronic Arts was hoping that one or more if its shooters would steal a few customers. Battlefield 3 did better than Medal of Honor did the year before, selling through 10 million copies to stores since its release in October according to EA's Peter Moore. That number pales compared to the only stats released by Activision on MW3 - 6.5 million sold in one day, $775 million gross in the first five days - but Moore still believes that Battlefield grabbed a piece of Activision's audience.

"I think when the dust fully settles, maybe when we're looking at this at the end of our fiscal year [March 31, 2012] we'll do an analysis and I think we will have taken share," Moore told Industrygamers.com. "I don't think there's any doubt about that, unless everything BF3 sells is just incremental."

Moore then framed the whole competitiveness between EA and Activision in the shooter genre as a win for the entire business. "Two entities have benefited from Call of Duty and Battlefield being on the market: gamers and the industry, retailers and people who rely on the ability to sell big blockbuster games. Together we've grown the genre enormously."

If BF3 didn't grab customers from MW3, then we suddenly have a whole lot more shooter fans out there. "10 million sold in and 5 million sold through doesn't come out of nowhere - if we haven't gained share, that means in the first week we've added 5 million new FPS gamers," Moore said.

"Yes, many of them bought both games, undoubtedly. Have our retail partners enjoyed this? Absolutely. And does this help push the game industry to the front pages of newspapers? You bet it does. Go look at USA Today, go look at The New York Times - the big entertainment blockbusters this year are not movies, they're videogames. Call of Duty and Battlefield have done that."

I'm not sure how much Battlefield has to do with all the reports I see in mainstream media - most of those feature MW3 - but I commend Peter Moore for excellently attempting to drink Activision's milkshake.

Source: IndustryGamers [http://www.industrygamers.com/news/call-of-duty-modern-warfare-3-passes-10-million-sold---report/]

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dagens24

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Mar 20, 2004
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I think what you meant to say is 'Battlefield 3 drank some of MW3's milkshake.'

THEY DRANK IT UP! *SLURP*

EDIT: Read the last line: You sir, were reading my mind. Eeeer, or was I reading yours? Anyway, bully to you goodsir.
 

batti

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Mar 18, 2009
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More like pinched a bit of MW3 ginormous buffet...
Also, why do they think that owning one game means that you can´t buy the other one?
 

Bvenged

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Sep 4, 2009
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I bought BF3 over MW3 & I'm glad too; they're both bland shooters but BF3 is actually good and not completely stale.
 

BulletMagTrig

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Nov 14, 2011
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Battlefield three should have left the single-player campaign slice alone, it would have been healthier.
 

Something Amyss

Aswyng and Amyss
Dec 3, 2008
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batti said:
More like pinched a bit of MW3 ginormous buffet...
Also, why do they think that owning one game means that you can´t buy the other one?
Like ants at a picnic....

And for the same reason anyone does...Convenience.
 

luckycharms8282

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Mar 28, 2009
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Oh EA, how yo make me LAUFF. A large portion of regular gamers probably bought both mw3 and bf3. All the casual gamers I know only bought mw3. Bf3 is a little harder for casual gamers to jump into, and will generally be shadowed by mw3's more arcade style.
 

willis888

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May 18, 2010
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The cake is a pie, and EA nicked some of the crumb topping.

Over the last 2 days, I've beaten both single player campaigns, and MW3's was more polished. Probably because Activision stole code from Respawn.
 
Apr 28, 2008
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Zappanale said:
OMFG LOST SALES
Heh, yeah.10,000,000 units sold. Amazing what happens when you actually put marketing behind a game and and releasing it before the big holiday rush, and not just dropping it into the middle of the busiest gaming release schedule with no support at all, then ***** about it not selling well.
 

Radelaide

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May 15, 2008
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TheScientificIssole said:
Skyrim and Skyword Sword still enjoy everyone's cake though.
Their cake, women, cocaine and pretty much everything EA/Activision have ever come to enjoy.
 

fix-the-spade

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Feb 25, 2008
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This is getting desperate.

Having been soundly slapped by the multiple record breaking MW3, they're still trying to find some element of competition?!

Even when BF3 represents a massive step backwards over BF:BC2 and even BF2 (admit it, the small gameplay tweaks pale in comparison to Battlelog and Origin's inconvienience, frequent breakdowns and bans seemingly meted out by a sleeping Elder God) they are still trying to make themselves sound good.

Have they hired any ex-Sony executives recently? This whole business reminds me of Five hundred and ninety nine dollars.
 

Radelaide

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May 15, 2008
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GreatTeacherCAW said:
Radelaide said:
TheScientificIssole said:
Skyrim and Skyword Sword still enjoy everyone's cake though.
Their leftover cake, haggard dismissed women, cocaine residue and pretty much everything EA/Activision have ever come to leave behind.
Fixed that for you.
Riiiiiiiiiight.
 

weirdee

Swamp Weather Balloon Gas
Apr 11, 2011
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It's like a rat congratulating itself for sneaking into the hold of a battleship and nibbling on some hard tack.