Ok wait wait wait..hold up.It was very quickly discovered that the code EA handed out was not a single-use code but could in fact be used over and over again to download as many games as the holder wanted. Even worse, or better depending on your perspective, the coupon codes could be used by anyone, not just the intended recipient, to download as many games as their bandwidth would allow.
Is anyone else just completely utterly dumbfounded by how stupid this is? Some people seem to be siding with EA because they were 'nice' but honestly this was just irresponsible. I feel for the people who took the survey but got jipped because of their stupidity.