Gearhead mk2 said:
EA? Free? Dead Space? Mass Effect?! Giving?! With?!?!
Well, I suddenly have aonther reason to by this game, bringing it up to a grand total of two.
"Free" isn't really the correct word. This is a cut and dry example of cross promotion. Are you a big fan of Dead Space but you've never heard of Mass Effect? This would at the very least lead you to Googling the game, which could lead to you watching trailers, which could lead to you playing the demo, which could lead to you buying it...
Alternatively, you might be a Mass Effect fan and you've never heard of Dead Space. Same idea. You see a video with Mass Effect in the title, you click it, you find out about Dead Space ect...
Plus there's the completionists, the people that have to have everything. Some people who love Dead Space are going to buy ME3 just so they can have that extra armour set. Plus, it's no coincidence these games are in their third iteration. You buy the third game and like it, then you're naturally gonna play through the other two.
So all in all, EA fork out a bit of money to get the staff for Dead Space 3 to make an extra armour. Probably wouldn't take long to do either. Put it up on YouTube (no need to spend money advertising it that way) and bam, quick and easy money.