I think the main problems within EA is the shareholders. Looking at EA's library MoH is the only FPS theyve even considered scince the cancelled Tiberium in 2007 (I could be wrong, this being EA its a HUGE list).
Anyway back to shareholders. As they really own the company between them (not the CEO. He just runs it) they get a say in what lives and what dies. Unfortunately it seems most of the shareholders are of the mind 'it worked yesterday, its going to work forever.'
As a result, EA has only been making games that can look like they will sell, or, in other words, games that play to the current public interest as the shareholders see it. Drawing attention back to Tiberium, the holders shut it down under the 'Did not meet Quality Standards' excuse. Gameplay trailers prior to its cancellation showed the player fighting against the Scrin (a race of giant hyper-intelligent bugs in short) with a gun that appeared to be able to transform between shotgun, rifle, sniper rifle and rocket launcher. If that sounded good to you, its not happening anymore. I could go on, but then id probably be approaching Rant territory.
There are some examples of new developed games that did well but most of them have Realism like the plauge.
MoH looked like just about any other big FPS you could get now, some years ago and probably many years to come.
I wish i could time travel and convince the fools who thought stressed realism was a good idea, that it wasnt. Either that or make the EA shareholders relax thier 'quality standards', within reason of course.