A moment's pardon while I laugh hysterically into my sleeve.
Yep! That digital distribution thing's doing great fer yeh!... Which I'm sure is why we're seeing DeMartini defending Origin and/or maligning Steam every other week...
Well, no worries about your investors using the available NPD data to make their decisions. All you need to do is release accurate information on how the digital business is actually doing! You're prepared to do that, right?
(crickets)
All snark aside, I'm not beaming with pleasure at SW:TOL struggling. It clearly was a passion project that a whole lot of work went into, and were I buying EA products right now, it was probably one of an increasing few that I would have given serious consideration. I'd rather that big investments went into projects that actually tried to do something with some audacity, rather than have all that money go into advertising for the latest sequel.
Still, one increasingly has to wonder why anyone with any kind of industry awareness would jump in at the ground floor of any pay-to-play MMO at this point... it seems to be setting oneself up for a frustrated sense of bad investment.
